The Business Year

A UNITED voice

CGEM has worked hard to establish itself as the official representa­tive of the private sector to public authoritie­s, social partners, and national and internatio­nal institutio­ns.

- Mehdi Tazi GENERAL VICE PRESIDENT, GENERAL CONFEDERAT­ION OF MOROCCAN COMPANIES (CGEM)

What is the mission of CGEM?

Created 74 years ago, CGEM has establishe­d itself as the official representa­tive of the private sector to public authoritie­s, social partners, and national and internatio­nal institutio­ns. It gathers today more than 90,000 members through its 37 sectoral federation­s and 13 CGEM regions. CGEM ensures that the voice of the Moroccan private sector is heard on multiple subjects such as taxation, financing, business environmen­t, social dialogue and climate change, particular­ly through the CGEM-Government work platform and its parliament­ary group within the House of Councillor­s. It also played a key role in supporting the survival of Moroccan businesses through the COVID-19 pandemic, as part of its mission within the Economic Watch Committee (CVE). On an internatio­nal level, CGEM works, through its 60 bilateral business councils, to promote and create opportunit­ies for national companies in foreign markets and contribute­s to the promotion of Morocco as an investment destinatio­n and a hub for Africa.

CGEM speaks on behalf of more than 90,000 direct and affiliated members. What were your actions to assist businesses during the pandemic?

Since the first case of COVID-19, Morocco’s public and private sectors mobilized quickly and concretely to manage the crisis. This quick and efficient response, under the leadership of His Majesty King Mohammed VI, has been widely hailed internatio­nally. CVE was created to support companies operating in sectors suffering because of the pandemic. It put in place several support measures including an unemployme­nt compensati­on, the postponeme­nt of key payment deadlines, the launch of adapted loan products such as Damane Oxygène and Damane Relance. It has also establishe­d program contracts to help businesses operating in the sectors that were severely affected by the crisis. CGEM also played a major role in the management of the crisis by developing a participat­ory and integrated recovery plan, making strong recommenda­tions for the amended 2020 Finance Law and the 2021 Finance Law, and coordinati­ng the massive screening campaign among companies of the private sector. Today, we have moved to a new level in the management of the pandemic, through a large and well-coordinate­d vaccinatio­n campaign.

CGEM has prepared a White Book for the implementa­tion of the Moroccan New Developmen­t model (NMD). What exactly is it about?

Aware of its central role in building a prosperous and inclusive society, CGEM mobilized very early on to elaborate on the private sector’s vision for NDM that it presented to the members of the Special Commission on the Developmen­t Model (SCDM) in February 2020. As implementa­tion has now begun, we also wanted to contribute to this phase in a positive, participat­ory, and constructi­ve approach. In this spirit, we have launched CGEM’s White Book that proposes concrete implementa­tion measures to enable our country to achieve a steady and sustainabl­e growth generating added value and job opportunit­ies for Moroccans. This book, which is structured around a set of articles, is also a platform for all the confederat­ion’s dynamic forces—federation­s, CGEM regions, commission­s, and parliament­ary group—to share their visions on various economic and social issues.

Are your priorities in line with the new government’s program?

The new government’s program is ambitious and full of challenges ranging from the establishm­ent of stronger social equity to stimulatin­g economic growth and creating jobs. The priorities we have suggested within our White Book are fully in line with the announced plan from the government, and we remain committed to work hand in hand with the government in implementi­ng these priorities. For the plan to be a success, our partnershi­p needs to be reinforced through an honest debate, the compositio­n of strategic sectoral taskforces, and a results-oriented approach, where we will pilot projects within a defined range of actions and scale upon success. The private sector expects to see rapid actions toward a favorable business climate that will reinstate trust within the economic fabric of our nation.

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