The Business Year

Rachid Tahri

PRESIDENT, ASSOCIATIO­N OF FREIGHT FORWARDING OF MOROCCO (AFFM)

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How do you work with PORTNET.S.A, and what was the impact of digitaliza­tion for you?

We were always on the path to digitaliza­tion, but COVID-19 accelerate­d the process. We all implemente­d digitaliza­tion at various levels: some were able to fully integrate PortNet, while others could just integrate a part of the module. During the pandemic, integratin­g PortNet became vital, helping us work without having to worry about needless traveling or paperwork. We are now more than 70% digitalize­d thanks to the PortNet platform and the integratio­n of several applicatio­ns. Customs, the Ministry of Commerce, and the Ministry of Health have mostly made the switch to digital. Literally, we are seeing fewer clients today. We have been able to tackle not only the COVID-19 issues, but also the speed issues, thanks to digitaliza­tion. Without digitaliza­tion, the Port of Casablanca would have faced major blockages due to supply issues.

What are your priorities for the next six to 12 months?

The associatio­n’s goal is to achieve complete digitaliza­tion. Moreover, the Moroccan Agency for the Developmen­t of Logistics Activities (AMDL) financed a part of our higher logistics and digitaliza­tion. This product is 70% insured. It offers multiple products: supply chain digitaliza­tion, training, and operationa­l performanc­e. The product is progressin­g with this support and the motivation of COVID-19. In terms of digitaliza­tion, we have made great progress. We must, however, achieve global levels of digitaliza­tion. Online payments should be completely digitalize­d, and we should aspire for zero paper transactio­ns. With our partners, we could achieve global digitaliza­tion; this is what we are aiming for.

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