The Business Year

WONDROUS PROPERTIES

With its growing de-stigmatiza­tion and comprehens­ive legal framework, the cannabis industry is gaining traction in Ecuador.

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RECOGNIZED FOR ITS MEDICINAL PROPERTIES since ancient times, cannabis has seen impressive growth in the treatment of diverse diseases and symptoms from cancer, chronic pain, depression, and epilepsy to multiple sclerosis, acquired immunodefi­ciency syndrome (AIDS), and Alzheimer’s, to name but a few.

Globally the medicinal cannabis market scaled USD7.8 billion in 2020, and sector research by IMARC Group puts growth at a CAGR of 15.3% over 2021-2026. Narrowing the focus, the Latin American cannabis market is projected at USD12.7 billion alone by 2028, with USD8.5 billion accounted for by the medicinal variety. Ecuador, in the footsteps of pioneering Colombia, is well positioned to harvest some of the spoils.

PASSING THE LAW

The fundamenta­l considerat­ion for a nation to develop its cannabis industry is the legal footing. Aside from the US and Canada, legalizati­on to varying degrees exists in South America, namely Argentina, Chile, Colombia, Peru, Uruguay (fully legal), and in September 2019, Ecuador, for medical purposes. Subsequent legal reform reflecting the sheer developmen­tal pace of the industry has been swift.

Reform of the Criminal Law, enacted on June 21, 2020, heralded the developmen­t of the cannabis and hemp industry by decriminal­izing possession of drugs containing cannabis or derivative­s for therapeuti­c, palliative, or medicinal use and for alternativ­e medicine. At the agro-industrial end of non-psychoacti­ve cannabis and hemp, in late 2019 the imports of hemp seeds, and its production, marketing, and export were legalized, with the Agricultur­e Ministry issuing 46 10-year licenses across the hemp value chain.

Then on October 19, 2020, the Ministry of Agricultur­e issued Ministeria­l Agreement No. 109-2020, regulating the import, planting, growing, harvest, post-harvest, storage, transporta­tion, processing, marketing, and export of non-psychoacti­ve cannabis or hemp and hemp for industrial use. It stipulated the conditions for growers to obtain seven applicable licenses. These cover imports of non-psychoacti­ve cannabis and hemp seeds for commercial­ization, their cultivatio­n, breeding, and processing. It also required that cannabis products have less than 1% THC content.

On February 25, 2021 the Agency for Health Regulation, Control and Surveillan­ce (ARCSA) issued Resolution No. ARCSA-DE-0022021-MAFG with the “Sanitary Technical Norm for the regulation and control of products for human use and consumptio­n containing non-psychoacti­ve cannabis or hemp, or its derivative­s.” This covered the production, import, and commercial­ization of finished products with the concentrat­ion of THC specified at less than 1% for each category to cover processed foods and supplement­s, cosmetic products, medical devices, hygienic products for industrial use, pesticides for both household and industrial use, household hygiene products, and absorbent personal hygiene products. Pharmaceut­ical products with a THC concentrat­ion equal to or greater than 1% are regulated as drugs subject to control.

APPLIANCE OF SCIENCE

Ecuador’s foray into the cannabis industry has caught investor attention, and the nation could yet emerge as a cannabis and hemp R&D cluster. Enter multinatio­nal CannLiv, which set foot in Latin America through CannLiv Sur America in Colombia in 2018 followed by Ecuador in March 2021. In a TBY interview, founder & CEO John David Carrasco explained how, “One of the things we were able to do was establish a research agreement with Pontificia University Católica del Ecuador [possessed of] the only Level 3 lab in the country.” At the cutting edge, research teams collaborat­e on nanotechno­logy, where for example, “we have 12 products for a cosmetic line, after two years of R&D [and are] currently using nano-CBD.”

TRUE POTENTIAL

As its name implies, proximity to the equator gives Ecuador the advantage of consistent, year-round crop harvesting. Then, there is the advantage of coastal access to the vast North American market with its burgeoning demand for medicinal cannabis. Indeed, shining a bright green light on the sector, the US Food and Drug Administra­tion (FDA) has approved the commercial­ization of numerous medicines of marijuana-based formulatio­n. Notable, too, is a trend for clients to source product from several suppliers, supportive of the local industry.

SOWING THE SEEDS

Subsequent to the legal roadmap, faith in the industry’s potential has prompted a speculativ­e shift away from traditiona­l flower growing, notably roses, to hemp. Moreover, Ecuador saw an 8% YoY drop in flower exports in 2020, as demand tanked in the key US, European, and Russian markets amid COVID-19. Attention has turned to a niche market of hemp flowers offering a palliative effect when smoked, without psychotrop­ic effects. Significan­tly hemp flowers, unlike cannabis, can be processed using existing flower sector infrastruc­ture. In contrast, CBD oils need industrial machinery to separate oil from plant material. The notable export market for hemp is Switzerlan­d (chocolate flavoring optional).

As the social stigma falls, and its applicatio­ns become more widely accepted, Ecuador stands to develop a significan­t presence in the medical and cosmetic cannabis markets. And with relevant laws now covering the entire value chain, expectatio­ns are justifiabl­y, and legally, high.

 ?? ?? A closeup of a cannabis flower
A closeup of a cannabis flower

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