Faisal Alatig, CEO, channels by stc
Channels by stc has emerged as a key provider of digital services and offerings beyond merely telecommunications in Saudi Arabia, Bahrain, Oman, and Kuwait.
How did channels by stc establish itself as one of the leading companies in distribution and sales in the region?
In 2017, the company went through a full transformation, which led changing its name to channels by stc. channels is the sales and distribution arm of stc group and is one of the leading companies in the field of sales and distribution of the telecommunications sector in the Middle East, with operations in Saudi Arabia, Bahrain, Oman, and Kuwait. channels was established as a partner of choice for companies to enable connectivity for customers and reach out to markets with a dynamic range of services and offerings beyond telecommunications. The level of competition in the telecommunications sector locally and regionally continues to increase; however, innovation, diversity, and persistence are key elements from which we proceed to achieve our goals, which are based on expanding in the local market, with stc group and other major companies across various sectors. At channels, we are dedicated to providing a package of innovative services and products that are in line with our partners’ needs. We have been committed during the past years to remain the most distinguished ideal partner in the field of sales and distribution, as we strive continuously to reach our partners and customers through operational efficiency and raising the level of services’ quality. In addition, our success was the result of the support of our team and its unwavering teamwork, bringing success not only in the Kingdom but also to our subsidiaries overseas.
How did channels by stc respond to the pandemic, and how do you see its future in the business community?
We believe that with every challenge lies great growth opportunities. The pandemic has certainly been a challenge to the business world; however, we often saw innovation coming out of these periods of change. At channels, we were ready for it, as we had a clear plan for business continuity, and our team was able to work remotely without any complications.
Our business plans during the pandemic prompted us to work with high operational productivity, and we were able to achieve high records in various fields in the past three years such as the sales distribution and logistics. We focused on being pioneers in our business by keeping up with progress towards digitalizing communication services, which we designed cutting-edge platforms for our customers and partners. These platforms include various services such as sales via smartphones, e-commerce platforms and applications. Among the services and solutions that helped businesses to continue and prosper during the critical situations is channels main service: dal. In fact, it is considered a success story during the pandemic. As we not only serve stc but also other clients, and because of this success, we are now expanding on our lastmile delivery service, dal. It has become one of the growth opportunities that we are currently investing in to serve the supply chain to Vision 2030.
How is channels by stc helping Saudi Arabia become a global hub for technology through its expansion strategies?
There is no doubt that the company’s growth and expansion plans are our strategy’s main pillars. We constantly conduct studies, assess market needs, search for market requirements and diversify our current packages to maintain our position as a leader across the market and offer the best services and products. We no longer offer only traditional sales channels to our customers and want our customers to comply with our digitalization process. That is how we are contributing to the digital transformation journey of Saudi Arabia. We also want all our contributors to be part of the ecosystem and the transformation of the Kingdom and build connectivity. Our expansion ambition aligns with the targets set by stc group, as we also operate in Bahrain, Oman, and Kuwait. Saudi Arabia has pushed digitalization aggressively, and that has enabled the private and public sectors to be ahead regionally and globally.