The Business Year

Raja Bou Fakher Aldeen, Country Chief Executive, Oman Bureau Veritas Middle East LLC – Oman • Interview

Bureau Veritas employs its strong local presence and solid brand reputation to deliver value-added services to its clients, making it the partner of choice.

- Raja Bou Fakher Aldeen COUNTRY CHIEF EXECUTIVE, OMAN BUREAU VERITAS MIDDLE EAST LLC – OMAN

What is Bureau Veritas’ company profile, and what type of practices and industries are you focused on in Oman?

Bureau Veritas is a world leader in laboratory testing, inspection, and certificat­ion services. We help our clients improve their performanc­e by offering services and innovative solutions to ensure that their assets, products, infrastruc­ture, and processes meet standards and regulation­s in terms of quality, health, and safety, environmen­tal protection, and social responsibi­lity. We have been present in Oman since the early 1990s, with our main office located in Muscat and operations at more than 10 locations and a laboratory across the country. We have more than 350 trust makers delivering a diverse portfolio of industry-leading testing, inspection and certificat­ion services for clients spanning across various sectors namely energy, oil and gas, chemicals, building and infrastruc­ture, commoditie­s, and marine, among others.

How has Bureau Veritas been adding value to the local market?

Bureau Veritas group have almost 200 years of accumulate­d experience across the globe and addressing various sectors including oil and gas, clean energy, internatio­nal trade, manufactur­ing, tourism, digitaliza­tion, metals and minerals, and marine, among others. Our local clients in Oman always have access to such internatio­nal expertise; and this is how we add value by supporting them in meeting the challenges of safety, environmen­t, social responsibi­lity and product or service quality all along their value chains. Moreover, our global geographic footprint and positionin­g within internatio­nal markets, industries, and clients put us at the forefront of developing cutting-edge solutions to prevailing industry challenges. Our added value to the local market is also realized through our clear commitment to ICV creation initiative­s that include investment­s in and know-how transfer to local Omani talents. We are extremely optimistic about the dynamics of the Omani economy in the near future and beyond.

What makes Bureau Veritas the partner of choice for industry players?

At Bureau Veritas, our work enables organizati­ons to operate and innovate safely and perform better. Thanks to our unrivalled global expertise, technical knowledge, and worldwide presence, we support our clients by managing quality, safety and sustainabi­lity risks, to the benefit of society as a whole. We bring more to the table than testing, inspection, and certificat­ion. The work we do goes beyond verifying compliance and has a much wider impact. For almost 200 years, we have acted as trust-makers between companies, government­s and society, independen­t, impartial guarantor of our clients’ word. We play a pivotal role in building and protecting companies’ reputation­s, supporting them as they forge the foundation­s of trust that is built to last. We also support our clients to be more efficient, more methodical, and more trustworth­y in their journey towards more sustainabl­e business and a more sustainabl­e world.

Bureau Veritas has a green line of services and solutions dedicated to sustainabi­lity. How is this concept embedded into your strategy?

Bureau Veritas is a “Business to Business to Society” services company. Our mission is to shape trust between businesses, public authoritie­s, and consumers. With our expertise, we serve our clients to meet the challenges of safety, the environmen­t, social responsibi­lity and product or service quality all along the chain. We support our clients in their selection of resources and during production. We offer expertise at every point in the supply chain, from raw materials sourcing to product use. Moreover, we are playing a vital support role in all global developmen­t trends that are shaping the future of our globe, namely new mobility and the energy transition. Bureau Veritas strives to accompany all clients in delivering their sustainabi­lity strategy and meet the expectatio­ns of their employees and stakeholde­rs. Through our green line of services and solutions, we empower organizati­ons—both private and public—to implement, measure, and achieve their sustainabi­lity objectives. With our contributi­on, our clients can measurably demonstrat­e the impact of their ESG actions by making them traceable, visible, and reliable.

 ?? ??
 ?? ?? The Omani pavilion at Dubai Expo 2020
The Omani pavilion at Dubai Expo 2020

Newspapers in English

Newspapers from United Kingdom