Francisco Sá Pena, CEO, NB Clinic • Interview
NB Clinic is a distinguished medical aesthetics clinic that aims to promote the natural beauty of each person by providing high-quality, personalized aesthetic treatments.
Can you introduce NB Clinic’s operations and share its founding principles and goals?
NB Clinic was founded in 2017 as a distinguished medical aesthetics clinic dedicated to promoting the well-being and individual beauty of each person. The clinic’s main objective is to provide high-quality aesthetic treatments, and for that we have assembled a team of top professionals to ensure the best and safest care for our patients. At NB Clinic, we highly value the natural beauty of every individual and take great care in personalizing our procedures to enhance their innate features. We offer a complimentary evaluation to prospective patients, allowing them the opportunity to familiarize themselves with our clinic, meet our doctors, and comfortably discuss any inquiries they may have about our procedures. We are committed to establishing a conscious and professional relationship with each patient, and we approach every case with the utmost dedication. At NB Clinic, we seamlessly blend medical aesthetics and natural beauty to provide an unparalleled experience in the field of personalized aesthetic care. Dr. Rafaela Sacadura, part of the clinical staff at NB Clinic, believes above all that the most important thing is that Orofacial Harmonization be individualized, that is, the procedures are defined according to the needs of each patient. Our doctors always seek subtlety, delicacy, and naturalness.
What are the current trends emerging within the beauty and aesthetics sector, and how does NB Clinic adapt to them?
Right now, the aesthetics world goes forward to natural beauty. Which means people are still interested in injections and facial harmonization but with a natural glow. It is the end of the exaggerated looks and puffiness; we instead focus on anti-aging methods rather than changing a person’s facial characteristics. It is the “look your best version” time. More and more new technologies with lasers like Fotona 5D or UtlraformerIII have entered the market to help the fillers to look natural. It is better to prevent rather than treat. The less conservative views we have with aesthetics medicine, the better the results will be. Skin treatments to prevent melasma are more and more searched. We like to think about the future at Nbclinic so we always combine our laser treatments with the injections of fillers and bio-stimulation. Products like Sculptra or prohilo are more popular than ever too.
How did the company perform in 2022, and what factors contributed to its success?
We are thrilled to share that the period since 2022 to the present has been monumental for our clinic. We have seen a significant increase in awareness and interest in the beauty industry, especially towards the end of 2020. During the pandemic, individuals were able to slow down, reflect, and take steps towards improving themselves. We noticed a rise in self-love and the desire to make long-postponed decisions regarding physical appearance. As restrictions eased, we welcomed more determined patients seeking positive change. Recognizing the changing times, we decided to rebrand our clinic, including a new Instagram platform. Our efforts have paid off, with NB Clinic amassing 40,000 followers and increasing its reach by over 100% in just one year. Furthermore, our Facebook platform saw a 42% increase in reach, resulting in a combined reach of 4,882,428 people. This incredible growth resulted in an ROI of over 8,988%. 2022 was a year filled with challenges that we embraced with determination and resilience. As we look forward to the upcoming year, we are optimistic about new opportunities. We are committed to continuing our growth and to learning the latest and most effective methods that will help us provide exceptional service to our clients.
How do you envision the company’s growth in the near future?
Our future plans for NB Clinic are very linear: to keep on welcoming new clients, continue to grow our community, and expand our business to other locations that best fit our goals and objectives.