Reader Survey

It’s easy to enter online at www.smartsurvey.co.uk/s/christmas23

YOU AND THE CHRISTMAS MAGAZINE

1. How did you obtain your copy of The Christmas Magazine?

□ From a newsstand/retailer

□ From the Kelsey online shop (Publisher of The Christmas Magazine) □ From a friend/colleague

□ Digital/online edition

□ Free copy

2. How would you rate these sections of the magazine on a scale of 1-5, where 1 star is ‘not very interesting’ and 5 is ‘very interesting’ Crafting ✩✩✩✩✩ Decoration ✩✩✩✩✩ Food ✩✩✩✩✩ Shopping/gifting ✩✩✩✩✩ Travel ✩✩✩✩✩

Planning/preparation ✩✩✩✩✩

3. Which of the following decisions does The Christmas Magazine help you to make?

(Tick all that apply)

□ Christmas markets/fairs/events to visit

□ How to make my own Christmas decorations

□ How to prepare Christmas meals better

□ Planning for Christmas

□ Things to do at Christmas

□ What Christmas decorations to purchase

□ What Christmas groceries to purchase

□ What Christmas presents to purchase

□ Where to buy Christmas decorations

□ Where to buy Christmas groceries □ Where to buy Christmas presents

YOUR SHOPPING

5. Which of the following best describes your role when it comes to buying groceries for your household? □ I am the primary decision maker □ I share the responsibility

□ I provide input, but the decisions are made by others

□ I am not involved at all

6. How much do you usually spend IN TOTAL on food for Christmas? □ £1,000 or more

□ £750-£1,000

□ £500-£750

□ £400-£500

□ £300-£400

□ £200-£300

□ £150-£200

□ Under £150

□ I don't know

7. How much do you usually spend IN TOTAL on alcohol for Christmas? □ £1,000 or more

□ £750-£1,000

□ £500-£750

□ £400-£500

□ £300-£400

□ £200-£300

□ £150-£200

□ Under £150

□ I don't know

8. When shopping for your main Christmas food and alcohol, which stores will you buy from?

(Tick all that apply)

□ Aldi

□ Asda

□ Booths

□ Co-op

□ Cook

□ Laithwaites

□ Lidl

□ Local shop / market

□ Marks & Spencer

□ Majestic Wine

□ Morrisons

□ Naked Wines

□ Ocado

□ Oddbins

□ Sainsbury's

□ Tesco

□ Virgin Wines

□ Waitrose

□ Any other specialist food shop □ Any other specialist o -licence □ Other (please specify):

YOUR CHRISTMAS PRESENTS

9. Which of the following best describes your role when it comes to buying Christmas presents?

□ I am the primary decision maker for these purchases

□ I share the responsibility for making these purchases

□ I provide input, but the decisions are made by others in the household □ I am not involved in the decision at all

10. How many people do you usually buy presents for? 11. Which do you usually start planning your Christmas present purchases?

E.g. month/week/day 12. How much do you usually spend in TOTAL on Christmas presents?

□ £1,500 or more

□ £1,250 - £1,500

□ £1,000 - £1,250

□ £750 - £1,000

□ £500 - £750

□ £250 - £500

□ £100 - £250

□ £50 or under

13. What type of gifts do you give at Christmas?

(Tick all that apply)

□ Books

□ Clothing

□ Craft items

□ Event tickets

□ Experience Days

□ Food/drink

□ Gift Vouchers/cards

□ Jewellery/watches

□ Money (cash or transfer)

□ Technology

□ Toiletries/cosmetics

□ Toys

14. Thinking about Christmas, compared to previous years, are you spending more or less than usual on the following?

Christmas food

□ More than usual

□ About the same as usual □ Less than usual

□ I don't know

Christmas drink

□ More than usual

□ About the same as usual □ Less than usual

□ I don't know

Christmas presents

□ More than usual

□ About the same as usual □ Less than usual

□ I don't know

PETS AT CHRISTMAS

15. How many of these pets do you have in your household?

Cage birds:

Cats:

Dogs:

Rabbit/hamster/guinea Pigs:

If you don’t have a dog, please go to question 17.

16. If you travel at Christmas, do you take your dog(s) with you?

□ Yes □ No

17. When you have visitors at Christmas, do they bring their dog(s) with them?

□ Yes □ No

18. Do you buy Christmas presents for your pet or other people's pets? □ Yes □ No

19. On average, how much do you spend on treats or gifts for pets at Christmas?

□ Over £100

□ £50-£100

□ £25-£50

□ £10-£25

□ Less than £10

□ Nothing

YOUR CHRISTMAS DECORATIONS

20. Which of the following best describes your role when it comes to buying Christmas decorations?

□ I am the primary decision for these purchases

□ I share the responsibility for making these purchases

□ I provide input, but the decisions are made by made by others in the household

□ I am not involved the decision at all

21. How much do you usually spend in TOTAL on Christmas decorations each year?

□ £400 or more

□ £300-£400

□ £200-£300

□ £150-£199

□ £100-£149

□ £50-£99

□ Under £50

□ None

22. When do you begin decorating for Christmas?

E.g. month/week/day 23. Do you decorate the outside of your home, porch or garden for Christmas, with any of the following? (Tick all that apply)

□ Christmas signs/stakes for the garden □ Inflatable items e.g. Santa, snowman □ LED garden ornaments

□ Projector light show

□ Rope/string lights

□ Tree lights

□ Wreath/garland

□ Other garden ornaments

□ Other (please specify): 24. How many Christmas trees do you decorate for Christmas? 25. What are your favourite Christmas tree decorations?

(Tick all that apply)

□ Angel at top of tree

□ Bird at top of tree

□ Star at top of tree

□ Christmas train running around the tree □ Hanging baubles

□ Ribbons

□ Tinsel

□ Tree lights

□ Other tree topper

□ Other hanging items

26. Do you change your Christmas decorations each year according to trends?

□ Yes □ No

27. Do you think train sets or model railways are just for Christmas or all year round?

□ Just for Christmas □ All year round 28. Do you or anyone in your household own a train set or model railway? Please select the statement that best applies to you

□ Yes - it's up all year round

□ Yes - we set it up for Christmas

□ Yes - it's up for some of the year □ No

YOUR CRAFTING

29. How often do you do any kind of arts or crafts (e.g. candle making, jewellery making, papercraft, painting, sewing)?

□ Daily

□ 2 or 3 times a week

□ Once a week

□ 2 or 3 times a month

□ Once a month

□ 2 or 3 times a year

□ Once a year

□ Never 30. Will you be making any of the following yourself?

Yes No Christmas decorations □ □ Christmas cards □ □ Christmas crackers □ □ Christmas gift tags □ □ Christmas gift wrap □ □ Christmas presents □ □ Christmas table centrepiece □ □ Christmas wreath □ □ 31. On average, over the last year, how much have you spent on craft supplies? □ Over £500

□ £400-£500

□ £300-£400

□ £200-£300

□ £100-£200

□ £50-£100

□ £1-£50

□ Nothing

32. Where do you go to purchase your craft items? (Tick all that apply) □ Amazon □ Baker Ross □ Cass Art □ Craft & Hobby □ Crafty Arts

□ Create & Craft □ Etsy

□ Fred Aldous □ Hobbycraft

□ John Lewis □ Love Crafts

□ Papermill Direct □ The Range

□ The Works □ Other high street retailer □ Other online retailer

□ Other (please specify): 33. To what extent you agree or disagree with the following statements, where 1 star is ‘definitely disagree’ and 5 is ‘definitely agree’

I look at what’s trending to get inspiration for Christmas décor ✩✩✩✩✩

I tend to buy most of my Christmas presents and food locally ✩✩✩✩✩

I am looking forward to spending time with friends and family this Christmas ✩✩✩✩✩ The quality of the products I buy are more important at Christmas ✩✩✩✩✩

I like to visit Christmas fairs, markets, light shows and events ✩✩✩✩✩

I like to splash out at Christmas ✩✩✩✩✩

34. Had you heard of Cricut prior to reading this issue of The Christmas magazine?

□ Yes □ No

35. To what extent you agree or disagree with the following statements, where 1 star is ‘definitely disagree’ and 5 is ‘definitely agree’

I have been inspired by the Cricut tutorials in The Christmas Magazine ✩✩✩✩✩ Cricut Smart cutting machines make it easy to create gifts for others ✩✩✩✩✩ Cricut Smart cutting machines look easy to use ✩✩✩✩✩ There is a Cricut machine that’s designed for someone like me ✩✩✩✩✩ I would recommend Cricut to a friend after reading about it in The Christmas Magazine ✩✩✩✩✩ I may consider finding out more about Cricut after reading The Christmas Magazine ✩✩✩✩✩

36. Do you already own a Cricut machine?

□ Yes □ No

37. How many people will come to your home for Christmas day?

YOUR INTERESTS

38. What subscription boxes do you have or clubs do you belong to? Arts & Crafts

□ Yes, I have/am a member

□ Not yet but would consider

□ I would not consider

Cocktails

□ Yes, I have/am a member

□ Not yet but would consider

□ I would not consider

Flowers

□ Yes, I have/am a member

□ Not yet but would consider

□ I would not consider

Food

□ Yes, I have/am a member

□ Not yet but would consider

□ I would not consider

Gin

□ Yes, I have/am a member

□ Not yet but would consider

□ I would not consider

Pet supplies

□ Yes, I have/am a member

□ Not yet but would consider

□ I would not consider

Toiletries & Cosmetics

□ Yes, I have/am a member

□ Not yet but would consider

□ I would not consider

Wine

□ Yes, I have/am a member

□ Not yet but would consider

□ I would not consider

39. How often do you drink the following drinks? Beer/lager/ale

□ Once a WEEK or more

□ 2 or 3 times a MONTH

□ Once a MONTH

□ Less than once a MONTH

□ Never

Cider

□ Once a WEEK or more

□ 2 or 3 times a MONTH

□ Once a MONTH

□ Less than once a MONTH

□ Never

Cocktails

□ Once a WEEK or more

□ 2 or 3 times a MONTH

□ Once a MONTH

□ Less than once a MONTH

□ Never

Gin

□ Once a WEEK or more

□ 2 or 3 times a MONTH

□ Once a MONTH

□ Less than once a MONTH

□ Never

Sparkling wine

(inc Prosecco/champagne)

□ Once a WEEK or more

□ 2 or 3 times a MONTH

□ Once a MONTH

□ Less than once a MONTH

□ Never

Other spirits (Rum, Vodka)

□ Once a WEEK or more

□ 2 or 3 times a MONTH

□ Once a MONTH

□ Less than once a MONTH

□ Never

Whisky/bourbon

□ Once a WEEK or more

□ 2 or 3 times a MONTH

□ Once a MONTH

□ Less than once a MONTH

□ Never

Wine

□ Once a WEEK or more

□ 2 or 3 times a MONTH

□ Once a MONTH

□ Less than once a MONTH

□ Never

ABOUT YOU

40. What is your gender?

□ Female

□ Male

□ I prefer not to self-identify □ I prefer not to say

41. What is your age? 42. Employment status □ Working full time

□ Working part time

□ Semi-retired

□ Retired

□ Not working

43. How many children, under the age of 16, are in your home? 44. What was your total family income last year, that is the total income of all members of your household, from all sources before tax?

□ Less than £10,000

□ £10,000 - £24,999

□ £25,000 - £49,999

□ £50,000 - £74,999

□ £75,000 - £99,999

□ £100,000 - £149,999

□ £150,000 - £199,999

□ £200,000 - £250,000

□ Over £250,000

45. Excluding the value of your home and pensions, what is the total value of the savings and investments of all members of your household?

□ Less than £5,000

□ £5,000 - £9,999

□ £10,000 - £49,999

□ £50,000 - £99,999

□ £100,000 - £149,999

□ £150,000 - £199,999

□ £200,000 - £300,000

□ £300,000 or more