Cola truck’s visit set to aid charity for the homeless
THERE is only one place to visit if you want to see the CocaCola Truck’s Christmas tour in the North East.
The iconic truck, famous for its appearances in the brand’s “Holidays are coming” adverts, makes annual appearances around Britain in the run-up to Christmas.
For this year, there is only one North East stop on the Coca Cola Christmas tour – and it’s not Newcastle, Sunderland or Durham.
This year, the CocaCola Christmas truck will call at Asda in Boldon Colliery on Thursday, November 21, along with 18 other locations around the UK.
Queues for entry will open at midday, with last entry at 7pm.
This year, for the first time, Coca-Cola has partnered with Crisis, the national charity for homelessness. CocaCola has pledged to donate 10p for each can recycled by visitors at the truck tour.
Kris Robbens, who is the marketing director Coca-Cola Great Britain and Ireland, said:
“Christmas is all about sharing special moments with friends and loved ones and we’re looking forward to spreading the festive cheer across Great Britain again this year with our iconic Coca-Cola Christmas truck tour.
“While Christmas is a time of celebration, it’s also incredibly important to remember those who need support throughout the season.”
“So, we’re really pleased to partner with Crisis.”
Jon Sparkes, chief executive at Crisis, said: “Everyone in our society should have a safe and secure home.
“But right now many people are denied this basic human need.
“None of us should be facing the prospect of a Christmas without a home.
“We know that putting an end to homelessness is absolutely possible.
“We’re delighted to be working with CocaCola throughout its iconic Christmas truck tour and receiving a donation that will help us to continue to be there for the people who are in need of our support.”