Shoppers offered an alternative to Black Friday
AS SHOPPERS up and down the country are being offered an alternative to the Black Friday sales, as research shows that more than half feel pressurized by the Christmas shopping pressure.
A new survey found that 54 per cent of respondents say they have negative emotions in the run-up to Christmas. They say they feel stressed, anxious, ill, argumentative and violent.
In an effort to counter these negative feelings, Traidcraft has launched its ‘Just Friday’ initiative, encouraging shoppers to make ethical purchases.
The survey, for the charity, found that 43 per cent of respondents would also like to see the end of Black Friday altogether, despite predictions that sales today could break the £1 billion barrier.
Asda, which was instrumental in bringing the American tradition to the UK, is not participating this year, and it is estimated that four out of 10 shoppers will make their purchases online rather than in stores.
Larry Bush, Traidcraft’s marketing director, said: “With some of the biggest UK retailers scaling back their involvement in this year’s Black Friday sales, it’s obvious that consumers are growing tired of this materialistic ‘consumption culture’, which is why we’re running our Just Friday campaign again this year.”
He said that if even just one per cent of the projected sales were made with ethical, fair trade organisations, it would make a huge difference to tens of thousands of people in the developing world.
“We are offering an alternative with ‘Just Friday’, and asking people to take a few moments and think about their buying choices.”
Safia Minney MBE, Founder & CEO of People Tree said: “We can create change, a different way of doing business and buy Fair Trade, ethically and sustainably this Just Friday.”