Shop­pers of­fered an al­ter­na­tive to Black Fri­day

The Church of England - - NEWS -

AS SHOP­PERS up and down the coun­try are be­ing of­fered an al­ter­na­tive to the Black Fri­day sales, as re­search shows that more than half feel pres­sur­ized by the Christ­mas shop­ping pres­sure.

A new sur­vey found that 54 per cent of re­spon­dents say they have neg­a­tive emo­tions in the run-up to Christ­mas. They say they feel stressed, anx­ious, ill, ar­gu­men­ta­tive and vi­o­lent.

In an ef­fort to counter th­ese neg­a­tive feel­ings, Traid­craft has launched its ‘Just Fri­day’ ini­tia­tive, en­cour­ag­ing shop­pers to make eth­i­cal pur­chases.

The sur­vey, for the char­ity, found that 43 per cent of re­spon­dents would also like to see the end of Black Fri­day al­to­gether, de­spite pre­dic­tions that sales to­day could break the £1 bil­lion bar­rier.

Asda, which was in­stru­men­tal in bring­ing the Amer­i­can tra­di­tion to the UK, is not par­tic­i­pat­ing this year, and it is es­ti­mated that four out of 10 shop­pers will make their pur­chases on­line rather than in stores.

Larry Bush, Traid­craft’s mar­ket­ing di­rec­tor, said: “With some of the big­gest UK re­tail­ers scal­ing back their in­volve­ment in this year’s Black Fri­day sales, it’s ob­vi­ous that con­sumers are grow­ing tired of this ma­te­ri­al­is­tic ‘consumption cul­ture’, which is why we’re run­ning our Just Fri­day cam­paign again this year.”

He said that if even just one per cent of the pro­jected sales were made with eth­i­cal, fair trade or­gan­i­sa­tions, it would make a huge dif­fer­ence to tens of thou­sands of peo­ple in the de­vel­op­ing world.

“We are offering an al­ter­na­tive with ‘Just Fri­day’, and ask­ing peo­ple to take a few mo­ments and think about their buy­ing choices.”

Safia Min­ney MBE, Founder & CEO of Peo­ple Tree said: “We can cre­ate change, a dif­fer­ent way of do­ing busi­ness and buy Fair Trade, eth­i­cally and sus­tain­ably this Just Fri­day.”

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