The Courier & Advertiser (Angus and Dundee)
Promoting overseas trade
The chairman of Arbroath-based jam and marmalade producer Mackays was one of the main speakers at SCDI’s Global Ambition conference in Glasgow yesterday.
Paul Grant told delegates that provenance was key when selling in global markets.
He said Mackays had introduced transparent labelling with Scottish references on its products to boost its appeal.
The conference also heard there was a significant need to encourage more Scottish companies to consider exporting as a growth strategy.
Delegates were told that just 50 companies were responsible for 50% of overseas sales value.