OPIN­ION

The Courier & Advertiser (Angus and The Mearns Edition) - - NEWS - CRAIG SMITH

Like it or loathe it, you can’t deny that Ama­zon’s op­er­a­tion in Dun­fermline is im­pres­sive.

Most peo­ple don’t bat an eye­lid as they drive along the M90 past the huge hangar-like ful­fil­ment cen­tre, but mil­lions of or­ders will be dis­patched from this site to cus­tomers across the UK, Europe and the world.

And its sig­nif­i­cance to the lo­cal jobs mar­ket can­not be over­es­ti­mated.

Thou­sands of staff mem­bers will be beaver­ing away be­tween now and Christ­mas, ne­go­ti­at­ing the end­less rows of tow­er­ing shelves which now stretch out across an area the size of 17 foot­ball pitches.

That’s an amaz­ing sight in it­self, but the process in­volved in en­sur­ing each prod­uct is de­liv­ered on time and in per­fect con­di­tion is mind-bog­gling.

Tech­nol­ogy plays a huge part and there are hun­dreds of pro­cesses to marvel at, but my heart goes out to the in­di­vid­u­als who will be play­ing the part of Santa’s elves over the next few weeks.

It’s not easy work by any stretch, but the guys and girls I met at the coal face yes­ter­day were get­ting into the Christ­mas spirit, de­spite the pres­sures that will pile on their work­loads.

Think about them the next time you click “Add to bas­ket”……

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