Tiktok’s new scheme to boost awareness of diet misinformation

Social media platform Tiktok has launched a campaign to help users better identify misleading content around diet and exercise.

The app is working with the British Dietetic Association and will use videos from dieticians, nutritionists and creators to offer support and advice to users.

The scheme is the third instalment in Tiktok’s #Factcheckyourfeed initiative.

Social media platforms are under pressure to do more to combat the spread of harmful material online, with keen interest being paid to apps such as Tiktok because of its predominantly younger user base.

Experts have raised concerns over the amount of diet, weight loss and nutrition content online and its impact on younger social media users.

The British Dietetic Association said: “We’re delighted Tiktok are committed to challenging misinformation and giving us the opportunity to raise the profile of what dietitians do.”

Tiktok said: “By working in partnership with the British Dietetic Association and some of our trusted creators, we hope that our community feels empowered and confident when it comes to spotting misleading information, and making decisions about nutrition and exercise which feel right for them.”