How a new mother from Dundee sold £40 million worth of properties in just six months

As success stories go it’s a great one. Rosie Fraser started her estate agency Rosie Fraser Real Estate in April. She had a new baby at the time and aimed to sell five properties a month.

Fast forward to November and Rosie has racked up more than £40 million of sales and is listing 60 homes a month. She has also expanded her team to 12 in order to cope with demand – and it’s all been done by word of mouth.

So what’s the key to this incredible growth while juggling it with the twin commitment of a newborn child? For Rosie it’s simple – a personal touch, great attention to the small details and a fantastic modern marketing approach. At Rosie Fraser Real Estate, Dundee, it’s not about bricks and mortar, it’s about the people and understanding their fears and anxieties.

“We pride ourselves on fantastic personal service,” says Rosie.

“Selling your property is notoriously one of the most stressful things that you’ll do in your life. If you’ve got anything stressful then you talk it through with somebody and you automatically feel that a problem shared is a problem halved. I am very proud of the service we provide. We offer a handhold throughout the process.”

Of course, with her estate agency business expanding at such a rate, that could all be jeopardised if Rosie’s staff weren’t also committed to her approach. But she’s been careful to avoid that by handpicking a team who she knows share her values.

Rosie adds: “I selected them all. I picked people who I knew would be good. They’re people who like people. I am very proud of them all.”

Rosie describes herself as “pernickety” when it comes to the smaller details, explaining that she and her team take real care when it comes to the photography, offering a free property-staging service to showcase homes in their best possible light.

“We can sometimes spend an entire day at a property to ensure that we get the photographs right. The photographs are what get people through the door at the end of the day,” says Rosie.

Rosie Fraser Real Estate offers the latest technology to all clients including drone photography and walk-through video tours, along with a modern and proactive approach to their social media marketing.

Visit rosiefraserrealestate.com to find out about selling your property or to book a viewing.

It’s not about bricks and mortar, it’s about the people and understanding their fears and anxieties

Rosie Fraser.