Tanning salon bosses reported to watchdog over window display
Shots of a woman wearing a bikini branded tacky and offensive
The owners of a tanning salon have been reported to the UK’s advertising watchdog over the shop’s “tacky and offensive” window display.
Larger-than-life images of a bikiniclad woman clutching her breasts have provoked outrage at Perth’s Sun Shack on Princes Street.
Perth Lib Dem councillor Peter Barrett called for the display to be removed or covered up after a spate of complaints from residents and shoppers.
There was concern about showing the posters in a conservation zone, within walking distance of historic St John the Baptist Church and Greyfriars burial ground.
Now Mr Barrett has written to the Advertising Standards Authority (ASA) after Sun Shack refused to respond to his concerns.
“I was advised that the offensive window display posters were illegal,” he said.
“Sun Shack were given a deadline of the end of March to apply for planning permission or remove the window advertisement.
“The deadline has elapsed with no response from Sun Shack.”
Mr Barrett said he was also pressing for council enforcement officers to take action.
“The lack of action and failure to respond by Sun Shack is disappointing,” he said.
“The right thing for them to do is to remove the window advertisements without further delay.”
He added: “While the ads do not contain any nudity they are overtly sexual, presenting women as sexual objects in poses focusing attention on the woman’s bottom and breasts.
“If Sun Shack do not understand that sexualisation in their advertisement can cause serious and widespread offence, I hope that the ASA will hammer home the message and ensure the removal of these displays.”
Sun Shack has not responded to requests for comment.
Until recently the branch was a kitchen showroom. Sun Shack owners secured planning consent for a change of use of the building, but did not get permission to make external alterations.
Although the council can take action on planning issues and unauthorised changes, it would be up to the ASA to investigate the content of images.
An Ann Summers store in Perth was closed down following complaints over window displays.
While the ads do not contain any nudity they are overtly sexual, presenting women as sexual objects.
Residents and shoppers have complained about the display at the Sun Shack on Princes Street in Perth.