Tan­ning salon bosses re­ported to watch­dog over win­dow dis­play

Shots of a woman wear­ing a bikini branded tacky and of­fen­sive

The Courier & Advertiser (Dundee Edition) - - NEWS - JAMIE BUCHAN jabuchan@the­courier.co.uk

The own­ers of a tan­ning salon have been re­ported to the UK’s ad­ver­tis­ing watch­dog over the shop’s “tacky and of­fen­sive” win­dow dis­play.

Larger-than-life images of a bikini­clad woman clutch­ing her breasts have pro­voked out­rage at Perth’s Sun Shack on Princes Street.

Perth Lib Dem coun­cil­lor Peter Bar­rett called for the dis­play to be re­moved or cov­ered up af­ter a spate of com­plaints from res­i­dents and shop­pers.

There was con­cern about show­ing the posters in a con­ser­va­tion zone, within walk­ing dis­tance of his­toric St John the Bap­tist Church and Greyfri­ars burial ground.

Now Mr Bar­rett has writ­ten to the Ad­ver­tis­ing Stan­dards Au­thor­ity (ASA) af­ter Sun Shack re­fused to re­spond to his con­cerns.

“I was ad­vised that the of­fen­sive win­dow dis­play posters were il­le­gal,” he said.

“Sun Shack were given a dead­line of the end of March to ap­ply for plan­ning per­mis­sion or re­move the win­dow ad­ver­tise­ment.

“The dead­line has elapsed with no re­sponse from Sun Shack.”

Mr Bar­rett said he was also press­ing for coun­cil en­force­ment of­fi­cers to take ac­tion.

“The lack of ac­tion and fail­ure to re­spond by Sun Shack is dis­ap­point­ing,” he said.

“The right thing for them to do is to re­move the win­dow ad­ver­tise­ments with­out fur­ther de­lay.”

He added: “While the ads do not con­tain any nu­dity they are overtly sex­ual, pre­sent­ing women as sex­ual ob­jects in poses fo­cus­ing at­ten­tion on the woman’s bot­tom and breasts.

“If Sun Shack do not un­der­stand that sex­u­al­i­sa­tion in their ad­ver­tise­ment can cause se­ri­ous and wide­spread of­fence, I hope that the ASA will ham­mer home the mes­sage and en­sure the re­moval of these dis­plays.”

Sun Shack has not re­sponded to re­quests for com­ment.

Un­til re­cently the branch was a kitchen show­room. Sun Shack own­ers se­cured plan­ning con­sent for a change of use of the build­ing, but did not get per­mis­sion to make ex­ter­nal al­ter­ations.

Al­though the coun­cil can take ac­tion on plan­ning is­sues and unau­tho­rised changes, it would be up to the ASA to in­ves­ti­gate the con­tent of images.

An Ann Sum­mers store in Perth was closed down fol­low­ing com­plaints over win­dow dis­plays.

While the ads do not con­tain any nu­dity they are overtly sex­ual, pre­sent­ing women as sex­ual ob­jects.

Pic­ture: Steve Mac­Dougall.

Res­i­dents and shop­pers have com­plained about the dis­play at the Sun Shack on Princes Street in Perth.

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