Christ­mas ad banned for be­ing too po­lit­i­cal

The Courier & Advertiser (Dundee Edition) - - NEWS -

Su­per­mar­ket Ice­land has seen its Christ­mas ad­vert blocked from TV screens for be­ing too po­lit­i­cal.

The com­mer­cial, voiced by ac­tress Emma Thomp­son and orig­i­nally pro­duced by Green­peace, fea­tures a car­toon orang­utan and high­lights the plight of the rain­for­est.

Clearcast, the body which ap­proves or re­jects ad­verts for tele­vi­sion and video on de­mand, said it was “con­cerned” the ad “doesn’t com­ply” with leg­is­la­tion.

It added Green­peace had “not yet been able to demon­strate com­pli­ance”.

Since Ice­land posted the “banned” video on­line, it has since re­ceived thou­sands of shares on so­cial me­dia, which is not reg­u­lated in the same way.

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