Big ben­e­fits of lend­ing sup­port to Small Busi­ness Satur­day

The Courier & Advertiser (Dundee Edition) - - ADVERTISING FEATURE - www.small­busi­ness­sat­ur­

Small Busi­ness Satur­day UK takes place to­mor­row, De­cem­ber 1.

A grass­roots, non-com­mer­cial cam­paign, it cel­e­brates small busi­ness suc­cess and en­cour­ages con­sumers to shop lo­cal and to sup­port busi­nesses in their com­mu­ni­ties.

Now in its sixth year, it is the UK’s most suc­cess­ful small busi­ness cam­paign.

Last year saw around £748m spent with small busi­nesses across the UK on Small Busi­ness Satur­day.

Although the day it­self takes place on the first Satur­day in De­cem­ber, its im­pact lasts all year round.

The or­gan­is­ers are hop­ing that all kinds of small busi­nesses get in­volved – from fam­ily busi­nesses, lo­cal shops, on­line busi­nesses, whole­salers, busi­ness ser­vices or small man­u­fac­tur­ers.

Are you a big busi­ness and in­ter­ested in sup­port­ing Small Busi­ness Satur­day? Show your sup­port for Small Busi­ness Satur­day and en­cour­age oth­ers to get in­volved.

Visit www.small­busi­ness­sat­ur­ to dis­cover all sorts of ways to get in­volved from the small busi­ness fin­der, a cook book full of de­li­cious recipes and how to get the word out via so­cial me­dia.

Want to sup­port your lo­cal small busi­nesses as a lo­cal author­ity? Show your sup­port for Small Busi­ness Satur­day and en­cour­age oth­ers to get in­volved! And if you’re a small busi­ness net­work who wants to sup­port your lo­cal small busi­nesses, you can find out how on the web­site.

We’re hurtling to­wards Christ­mas fast, just like ev­ery year. From now un­til De­cem­ber 24, you can ex­pect to serve a steady flow of cus­tomers hunt­ing for gifts, stock­ing up on food and drink or sim­ply look­ing for that fes­tive feel­ing. If there’s one way to stay or­gan­ised and pro­duc­tive through the rush, it’s to write a check­list.

Small Busi­ness Satur­day sup­porter Square of­fer their top tips for hav­ing the most suc­cess­ful Christ­mas ever.

Fore­cast your busiest times – data is your best friend when pre­par­ing for the Christ­mas shop­ping pe­riod. Ide­ally, ev­ery small busi­ness’s point-of-sale soft­ware should pro­vide ac­cess to an on­line dash­board that’s kit­ted out with an­a­lyt­ics tools

Up­date your store open­ing hours

Add fes­tive im­agery to your web­site and so­cial me­dia cover pho­tos

Add some sea­sonal touches to your com­pany’s “About” sec­tion

Post reg­u­larly on so­cial me­dia with com­pany up­dates or of­fers.

Start us­ing Face­book Mes­sen­ger to com­mu­ni­cate with cus­tomers

Theme your on­line ad­ver­tis­ing and so­cial mar­ket­ing cam­paigns

A queue out the door is a great thing for busi­ness, but im­pa­tient cus­tomers aren’t. You can pre­pare your­self for big­ger crowds of shop­pers by both speed­ing up the check­out process and of­fer­ing cus­tomers more ways to pay:

Or­der more hand­held read­ers so you can serve more than one cus­tomer on the shop floor.

Get a stand for your iPad to cre­ate a se­cure point-of-sale.

Get set up with vir­tual ter­mi­nal soft­ware so that you can take pay­ments re­motely.

Of­fer in­voic­ing op­tions for high-value items.

Show your sup­port for Small Busi­ness Satur­day to­mor­row – and all year round.

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