The Courier & Advertiser (Fife Edition)
Shopping campaign aims to put town‘back on map’
RESIDENTS AND visitors to Burntisland are being encouraged to support the town’s independent high street shops by backing an award-winning campaign.
Totally Locally, which aims to help towns to reassess themselves and work together, will launch in Burntisland on Saturday February 8.
Lorna Duffin — one of the Totally Locally Burntisland organisers — said: “From February 8, for one week, many of our independent local shops and businesses will offer townspeople and visitors the best of local produce and fantastic offers. It is our very own Fantastic, Fabulous, February, Fiver Fest.
Burntisland is the latest of many towns across the UK to take up the Totally Locally campaign. The free initiative supports Burntisland’s traders, to show the value of local shopping and its benefits for the local economy.
Many of the shops, and businesses will have special offers, highlighting Totally Locally’s message that if everyone in Burntisland spent just £5 a week in local independent shops, it would bring an extra £1.4 million into the town’s economy every year.
Lorna added: “This is a chance for locals to discover Burntisland’s great shops and businesses, and the real difference they make to our town.
“We want to find a way to celebrate all the good things happening and to help put Burntisland back on the map. There are so many good people in Burntisland who really care about their town, are proud of its heritage and want to be a part of its bright future. Burntisland is one of Fife’s hidden gems.”
Totally Locally was created in West Yorkshire in 2009 by brand expert Chris Sands and business strategist Nigel Goddard. It has been a implemented in towns like Hebden Bridge, West Yorkshire, and Leek in Staffordshire.
“Totally Locally has had a big impact on the towns that have run the campaign. We are confident that it can do the same for Burntisland,” Lorna added.
For further information go to www.totallylocallyBurntisland.co.uk.