Christmas ad banned for being too political

Supermarket Iceland has seen its Christmas advert blocked from TV screens for being too political.

The commercial, voiced by actress Emma Thompson and originally produced by Greenpeace, features a cartoon orangutan and highlights the plight of the rainforest.

Clearcast, the body which approves or rejects adverts for television and video on demand, said it was “concerned” the ad “doesn’t comply” with legislation.

It added Greenpeace had “not yet been able to demonstrate compliance”.

Since Iceland posted the “banned” video online, it has since received thousands of shares on social media, which is not regulated in the same way.