The Courier & Advertiser (Fife Edition)

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The moisturise­r costs the same as a Maldives holiday. Hannah Stephenson put it to the test.

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Does a very expensive moisturise­r really make that much difference? We trialled one of the priciest on the market for 10 days. The result may surprise you.

You could fly to the Maldives, treat yourself to a Prada handbag or invest in several pairs of sky-high Jimmy Choos for around the same money it’s going to cost you to buy a 45ml bottle of JK7 24H Cream Day & Night Face Care, which retails at £990.

So it was with high hopes that I embarked on a journey which I hoped would lead to more youthful looks and brighter skin thanks to this wonder potion, part of the JK7 Luxurious Natural Skincare range, which claims to be the first 100% natural and high performing skincare products.

The range is created by German-born Dr Jurgen Klein, founder and former owner of Jurlique, producer of bio-dynamic/organic beauty products known as the ‘purest skin care on Earth’.

Dr Klein was introduced to forest herbs by his grandfathe­r and subsequent­ly became a biochemist, chemist, alchemist, naturopath and all-round skin care expert. His products are made with essential oils, some of which, including rose and jasmine, can cost big bucks in their purest form.

The concoction­s are based on natural, animalfree ingredient­s and no animal testing is carried out in the making of the products, providing a guilt-free feeling to anyone who buys the range.

The cream itself, which is made in Hawaii, contains a combinatio­n of vanilla, rose, Australian and Hawaiian sandalwood and orange essential oils, as well as shea butter, natural vitamin E and the brand’s signature extracts from pomegranat­e, mushrooms, algaes and a plethora of other natural ingredient­s.

Presented in a soft pink-coloured box, the bottle comes with an easy-to-use silver pump action dispenser which releases the smooth buttermilk-coloured cream. It has quite a strong scent of fresh citrussy notes coupled with a vanilla sweetness, although I couldn’t sniff out any rose perfume.

I needed several pumps to sufficient­ly cover my face, neck and decollete, so a 45ml pot is not going to last much more than two months. But those who can afford £1,000 a pot can surely afford another. The cream is beautifull­y light to the touch and blends easily into the skin, plumping it up and giving a long-lasting moisture hit throughout the day. When I touched my face several hours after applying it, I could still feel a softness that I haven’t experience­d with many other face products I’ve tried.

Applying it again at night after cleansing, the scent alone is a trigger for relaxation and rest, while I woke up to skin that didn’t feel tired or dehydrated.

As I am of a certain age and JK7 claims its cream reduces wrinkle depth and provides a powerful anti-ageing effect, I was particular­ly interested in how it was going to fare on my more mature skin.

While sadly I didn’t see my wrinkles diminish, my general complexion felt and looked brighter and healthier than it had for a while, and definitely helped hydration over time, while my foundation seemed easier to apply. Would I spend nearly £1,000 on a face cream? Only if I could be guaranteed it got rid of my wrinkles and took 10 years off my face – and I don’t believe there’s a cream on earth that can do that.

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