The Courier & Advertiser (Fife Edition)
‘Staycations’ on the rise as British tourists explore close to home
Domestic tourists to and from Scotland are helping to boost the number of “staycations” being taken around Britain, according to a new report.
The Great British Staycation also suggests millennials are the most likely age group to holiday in the UK this year, with more than half (52%) of 25-34-year olds more likely to do so than in 2018.
It surveyed more than 2,000 UK holidaymakers and 500 leisure and hospitality business leaders and found a 29% rise in Scots planning to spend more time on holiday in Britain.
A total of 69% of Scots are choosing to visit somewhere else in their home country as opposed to the rest of the UK, with the next likely area the north-east of England (32%).
For the UK as a whole, Scotland was deemed the second best destination for a staycation with 22%, with the south-west of England being named the top region (31%).
Malcolm Roughead, chief executive of VisitScotland, said: “Domestic tourism is a huge market for Scotland with 80% of all overnight visitor trips from UK travellers.
“We’re delighted that so many UK holidaymakers say they are planning a staycation in Scotland this year to explore the awe-inspiring landscapes, attractions and fascinating history and heritage which can be found on their doorstep.
“It is testament to the continued investment by the Scottish tourism industry in crafting world-class experiences that embrace innovation and the changing demands of visitors.”
The report indicated 52% of Scottish businesses have enjoyed an increase in domestic tourism since 2017, with 42% saying bookings were being made further in advance.
Edinburgh Castle, the National Museum of Scotland and the country’s large array of whisky distilleries have been highlighted as attractions.
Jamie Grant, Barclays Corporate Banking managing director, said: “It’s very encouraging to see that domestic tourism is thriving in Scotland.”