Walking back to happiness

Imagine a world waiting to be discovered right on your doorstep – a place for discerning and socially-conscious travellers who like to immerse themselves in the very essence of a place and discover its secrets... this is Scotland.

Welcome to the home of Scotch whisky, a drink as intrinsically linked

to the country as the stunning scenery, majestic castles and genuine warm welcome of its people.

Now you can experience whisky like never before by stepping into Johnnie Walker Princes Street – in the heart of historic Edinburgh.

The doors open on September 6 on this state-of-the-art visitor attraction which will invite you to explore the flavours of Scotland in an immersive and personalised experience, set across eight floors and crowned by two stunning rooftop bars with breathtaking views across the city.

Johnnie Walker is the world’s bestselling Scotch whisky – savoured in 180 countries in the four corners of the globe but distilled right here in Scotland, harnessing the unique flavour profiles from the Speyside,

Highland, Islay and Lowland regions of Scotland.

Johnnie Walker Princes Street is the centrepiece of a £185m investment – the biggest ever in Scotch whisky tourism – to transform Diageo’s Scotch whisky visitor experiences at distilleries around the country, 200 years on from when John Walker first opened the doors of his grocery store.

Those passionate about whisky and exceptional cuisine are invited to take their tastebuds on a sensory journey with a private dining experience,

pairing hand-selected whiskies with locally-sourced Scottish specialities.

Whisky lovers could try a dram or two under expert guidance, with a tasting experience in the Explorers’ Bothy Bar which stocks over 150 rare bottles. Or browse the whisky emporium for limited edition bottles and customise your own label for a unique keepsake. This unique adventure can only be found in Edinburgh, your gateway to Scotland – a land right on your doorstep but a world apart. Scotland’s capital city Edinburgh has the hills at its back and the sea at its feet, making it a perfect shortstay destination and an ideal base for discovering more of this great country in your own pioneering journey of discovery. Johnnie Walker “Four Corner” visitor experiences are perfect to blend into your itinerary or can be a pilgrimage in their own right.

Begin your journey of discovery in Scotland and book tickets to Johnnie Walker Princes Street at visitscotland.com/ johnnie-walker Please drink responsibly and be #drinkaware. Visit drinkaware.co.uk

From top, Johnnie Walker Princes Street’s Sensory Tasting Room, the exterior of the building (Picture: Simpson & Brown) and Explorers’ Bothy Bar

Edinburgh’s famous Royal Mile