The Courier & Advertiser (Fife Edition)
More brands on offer after shop expands
AFife lifestyle store has expanded its range to include clothes, footwear and accessories. St Andrews shop and cafe Spoiled Life is now stocking a range of clothing lines, shoes and accessories from 11 designers.
The Greyfriars Garden shop was opened in February 2020 by Glenn Malloy and Steve Davies, owners of Spoiled Hairdressing.
The pair say the clothing launch signifies the next leg of a long journey for the brand.
As the pandemic brought challenges for the newly opened shop, Glenn and Steve quickly expanded their online offering.
The cafe also served takeaway cakes and coffees from a stall throughout lockdown.
With restrictions now lifted, the three-level shop is ready for visitors to browse new products.
Glenn said: “We’re thrilled to extend our elegant vision beyond customers’ homes and into their wardrobes.
“We’ve lost count of the students, locals and tourists that have walked through the doors looking for something a bit different.
“The clothing offering will be a breath of fresh air for our customers, who already trust our eye for style.
“We’ve created the perfect capsule wardrobe bursting with laid-back summer looks and a few stand-out pieces.”
Brands stocked in
Spoiled Life include Kestin, Thinking Mu, Idano and Flamingos Life.
The shop team already has connections to the St Andrews fashion scene.
They often volunteer to style models’ hair for the
university’s Don’t Walk charity fashion shows.
Spoiled Life recently partnered with the charity to host pop-ups and photoshoots.
Store manager Juliet Downes is ready to offer customers styling advice.
She said: “The brands we have on board are each unique in their own way.
“We’ve already had inquiries from customers from as far as Edinburgh and Aberdeen as many of the brands aren’t in other stores in Scotland.”