Dundee firm behind newAngry Birds game

A Dundee games company are celebrating their biggest release yet, after developing the latest instalment of the Angry Birds franchise.

Tag Games announced that they are launching a new version of the smash-hit mobile app game, alongside publishing partner Rovio.

Angry Birds Action has been released via the Apple and Android stores, in time to tie-in with the arrival of a major new Hollywood film based on the game.

CEO of Tag Games, Paul Farley, said that working with the “iconic” gaming franchise was a massive honour, and truly cemented Tag Games’ position as an industry leader after a decade in the city.

He said: “We have worked with many global IPs over the past decade and Angry Birds Action is one of our biggest, most ambitious projects yet.

“It’s an honour to work with Rovio on such an iconic franchise and working in parallel with the development of the animated movie has provided a unique opportunity to utilise cutting-edge crossmedia technology.

“This release further cements our position as a studio capable of delivering class-leading freeto-play games and managing live service operations at the largest possible scale.

“We can’t wait to see how fans react to it.”

Miika Tams, vice-president of games at Rovio, said: “It has been a great experience to work so closely with Tag Games on the development of Angry Birds Action.

“Together we have put the Angry Birds characters and story at the centre of a truly 360-degree experience this summer, bringing the storyworld to life in a new way, both for our heavily engaged fanbase and newcomers alike.

“Now the real work starts, however, as we focus now on live free-to-play operations and further development of the game.

“I know that Tag Games is a perfect partner to take that step with.”

The Angry Birds games are the most downloaded apps of all time, with over 3 billion downloads across all mobile platforms since 2010.

The animated film stars Sean Penn, Peter Dinklage and Kate McKinnon and will arrive at cinemas on Friday May 13.