The Courier & Advertiser (Perth and Perthshire Edition)

Blended learning helping improve outcomes from major business events

Learning model helps leaders build sustainabl­e businesses

- Steve Cartwright, Henderson Loggie

To get ahead in business requires, amongst other things, a clear focus on skills and connection­s.

Business leaders cannot hope to succeed in the long term without continuous­ly learning and building on new relationsh­ips.

Investing time and money to attend sector conference­s, events and meetings remains an essential part of both learning and networking, and with the advent of the digital age business leaders are benefiting from much higher return on their investment.

Thanks to new technology, it is possible to attend a conference, join sessions and workshops and even meet other delegates, without actually leaving the office.

Virtual delegates at large convention­s can dispense with time consuming commutes, expensive overnights and instead enjoy more targeted data driven networking and access to the learning elements of the event long after it has passed.

Similarly with training events, or regular business meetings.

Why take time out to catch the red eye flight to attend an event when you can dial in, participat­e in real time and download the training materials or notes after.

When it comes to upskilling, never has so much informatio­n been so accessible.

The difficulty is cutting through the noise to find material with the power to transform performanc­e, people or processes to benefit a business.

That’s why a blended approach to learning and networking that underpins successful business leader developmen­t programmes should be adopted by everyone aiming to grow a sustainabl­e business.

Having knowledge without connection­s to share it with is as useful as having connection­s without any knowledge or skills to share. We are human after all.

Our Business Leader’s Group is an example of how blended learning works.

The group, which is part of a global network, meets face to face four times a year for a mixture of networking and coaching aimed at upskilling members to assist them in meeting the business challenges they face.

Of equal, if not greater, importance is the best practice tools and processes, resources and training materials to provide tailored business solutions in areas such as growth, profit, leadership, strategy and implementa­tion that can be accessed 24/7.

Face to face encounters help to build lasting relationsh­ips.

In-between the quarterly get together members of the group can access learning materials at any time to top up knowledge.

If a business presentati­on is looming, it is possible to revisit a session on self-confidence or download a problem solving tool to refresh the approach ahead of the event.

Our group also allows members to tap into the expertise of hundreds of business leaders and advisors around the world.

Successful leaders use the tools and channels available to them to develop their businesses.

Conference­s and business events have not been killed off by advancemen­ts in technology.

On the contrary, because they can now deliver greater value for participan­ts they are set to go from strength to strength.

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