The Courier & Advertiser (Perth and Perthshire Edition)

Never too early

- See the item at the top of he column.

Many of us have our Christmas trees and accompanyi­ng decoration­s up now but according to a survey by Christmas Tree World, the UK’s leading retailer of artificial Christmas trees, lots of us would like to get festive even earlier.

The survey of 1,000 UK adults revealed that more than half of us believe it is appropriat­e for venues to display Christmas trees and decoration­s before December.

In fact, as many as 1 in 6 believe venues such as shopping centres, restaurant­s or pubs should put their Christmas decoration­s up as early as October.

The data suggests that consumers want to see festive decoration­s displayed in a venue earlier, and real trees don’t last that long, which makes sense as to why 59% said they believe an artificial Christmas tree looks better.

When quizzed further on how Christmas decoration­s made them feel when in venues, one in three feel seeing Christmas decoration­s can improve their mood, highlighti­ng the positive impact it can have on consumers.

Almost one in five believe there is no such thing as ‘too much’ when it comes to Christmas decoration­s and displays in leisure venues.

The research also revealed that festive displays can have an impact on customers’ dwell time in the venue almost one in five said they are more likely to spend longer in the venue.

What do you think? We’d love to hear your views.

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