Founder of Superdry plots return to chain

Superdry is expected to report subdued profits this week as its founder plots a return.

Profit before tax in the first half is expected to be about £17 million, compared to £25.3m for the same period last year.

The company warned in October that business was being affected by a lack of cold weather, which usually drives winter clothing and coat sales.

Company founder Julian Dunkerton has been outspoken about the current management regime and has been speaking to shareholders about a potential return to the company.

Investors will be looking closely at the numbers, after Mr Dunkerton claimed a lacklustre trading statement in November vindicated his stance.

Numis analyst Andrew Wade said the developments added to deeper issues for the retailer.

Mr Wade said: “We continue to have concerns that the issues being experienced by the business, as evidenced by the significant sequential multi-year declines in retail contribution margin, run deeper than the weather and a lack of product diversification.”