Ex­perts with dig­i­tal skills in de­mand

The Courier & Advertiser (Perth and Perthshire Edition) - - NEWS -

Work­ers with dig­i­tal and data anal­y­sis skills will be among those most in de­mand this year, ac­cord­ing to a new re­port.

Re­search by re­cruiters Robert Half sug­gested firms were al­ready find­ing it a “chal­lenge” to hire suit­ably skilled staff for dig­i­talised roles.

Jobs such as dig­i­tal mar­ket­ing an­a­lyst com­mand salaries of up to £60,000 a year, said Robert Half.

Man­ag­ing di­rec­tor Matt We­ston said: “Tech­nol­ogy and dig­i­tal­i­sa­tion is pro­pel­ling the evo­lu­tion of the work­place at a rapid pace.

“As com­pa­nies ad­just to the chal­lenges and op­por­tu­ni­ties these tech­nolo­gies can have on their busi­ness, the need for the right skills in­ten­si­fies the war for ta­lent.

“As tra­di­tional roles be­come in­creas­ingly dig­i­tally-fo­cused, re­flect­ing the chang­ing busi­ness land­scape, busi­nesses face a ta­lent dilemma – they must at­tract pro­fes­sion­als with the skills they need while also iden­ti­fy­ing the op­por­tu­nity to up­skill their ex­ist­ing em­ploy­ees.

“While at­trac­tive salary and benefits pack­ages con­tinue to at­tract and re­tain top ta­lent, train­ing and de­vel­op­ment is vi­tal for em­ploy­ers.”

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