Scottish parents blame junk food buying on supermarket ‘bogofs’

Most parents in Scotland blame buying junk food on supermarket deals which offer extra items for free, a survey suggests.

The YouGov poll found 90% of respondents believe promotions such as buy one get one free – known as “bogofs” – are influential in getting people to buy unhealthy snacks.

It comes at a time when more than a fifth of four and fiveyear-old children in Scotland are overweight or obese – which makes them five times more likely to be obese as an adult.

Cancer Research UK is calling on the Scottish Government to tackle the issue by introducing legislation which restricts junk food price promotions.

Linda Bauld, a professor at Edinburgh University, said: “Sadly, Scotland’s weight problem is becoming ever obvious and it’s clear from this survey that the public recognise the damaging impact of price promotions. The Scottish Government has a role to play to help us all eat a better diet.

“The introduction without delay of world-leading laws to prevent price promotions from continuing to fuel Scotland’s obesity epidemic would be an important step towards turning the tide on a crisis that’s damaging the health of so many people across the country.

“At a time when more than a fifth of very young children in Scotland are carrying too much weight and almost three in 10 adults across the country are obese, the case for swift action couldn’t be more compelling.

“The health consequences of Scotland’s obesity epidemic are profound. An obese child is five times more likely to be an obese adult and carrying too much weight is linked with 13 different types of cancer.”

Excess weight is Scotland’s biggest preventable cause of cancer after smoking, with around 2,200 cases a year attributed to being overweight or obese.

Around six in 10 parents said they backed plans for the Scottish Government to restrict price promotions on foods that are high in fat, sugar and salt.

The survey – of 1,037 adults in Scotland – also revealed 77% of Scots parents agreed that the price of unhealthy food was contributing towards people being overweight and obese.

As well as “bogofs”, 88% said price deals that reduced the cost of junk food – for example 50% off – influenced what people bought.

Steve Turner, of the Royal College of Paediatrics and Child Health at Aberdeen University, said: “Childhood obesity causes health problems for children. Obesity often continues from childhood into adulthood and adult obesity is a major preventable risk factor for cancer, associated with a wide range of illnesses and premature death.

“There’s no time to waste as we try to prevent ill health in today’s children and tomorrow’s adults.”