ECB bank on NatWest after Investec pull out
The ECB were dealt a huge blow last week with the decision by their main Test match sponsor, Investec, to end the sponsorship halfway through their ten-year deal.
The partnership, which began in 2013, was hailed as the longest sponsorship agreement in ECB history and was reported to be worth over £4million a year.
Although officially the reason for the decision is because Investec are revamping their approach to marketing, it is believed that they were angered by the ECB’s decision to appoint rival bank NatWest as their principal partner from summer 2017 onwards.
Although Investec are traditionally an investment bank, they do offer some of the same services that NatWest do and, therefore, view them as a rival.
Investec will continue their sponsorship, which includes naming and branding of all home Test matches, until the end of the 2017 season giving the ECB 16 months to find a new Test sponsor before Pakistan visit in May 2018.
Investec are widely regarded by the ECB, England players and media as being one of the more effective sponsors of the recent past and have used their partnership with England cricket to good effect both for themselves and for the profile of Test cricket.
Investec’s decision comes as a double blow to the ECB after Waitrose announced last year that they would not be renewing their deal with the ECB, meaning NatWest step in as principal sponsor and will have their branding on England shirts.
End of the road: Investec have ended their sponsorship deal with the ECB