ECB bank on NatWest af­ter In­vestec pull out

The Cricket Paper - - NEWS - By El­iz­a­beth Am­mon

The ECB were dealt a huge blow last week with the de­ci­sion by their main Test match spon­sor, In­vestec, to end the spon­sor­ship half­way through their ten-year deal.

The part­ner­ship, which be­gan in 2013, was hailed as the long­est spon­sor­ship agree­ment in ECB his­tory and was re­ported to be worth over £4mil­lion a year.

Although of­fi­cially the rea­son for the de­ci­sion is be­cause In­vestec are re­vamp­ing their ap­proach to mar­ket­ing, it is be­lieved that they were an­gered by the ECB’s de­ci­sion to ap­point ri­val bank NatWest as their prin­ci­pal part­ner from sum­mer 2017 on­wards.

Although In­vestec are tra­di­tion­ally an in­vest­ment bank, they do of­fer some of the same ser­vices that NatWest do and, there­fore, view them as a ri­val.

In­vestec will con­tinue their spon­sor­ship, which in­cludes nam­ing and brand­ing of all home Test matches, un­til the end of the 2017 sea­son giv­ing the ECB 16 months to find a new Test spon­sor be­fore Pak­istan visit in May 2018.

In­vestec are widely re­garded by the ECB, Eng­land play­ers and me­dia as be­ing one of the more ef­fec­tive spon­sors of the re­cent past and have used their part­ner­ship with Eng­land cricket to good ef­fect both for them­selves and for the pro­file of Test cricket.

In­vestec’s de­ci­sion comes as a dou­ble blow to the ECB af­ter Waitrose an­nounced last year that they would not be re­new­ing their deal with the ECB, mean­ing NatWest step in as prin­ci­pal spon­sor and will have their brand­ing on Eng­land shirts.

PIC­TURE: Getty Images

End of the road: In­vestec have ended their spon­sor­ship deal with the ECB

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