The Critic

Miriam Elia on…

- Tim Congdon

Oin June 2016, five days after the referendum result had been declared, a celebrator­y drinks party took place in the back garden of a large house in Chelsea. Rupert Murdoch was there. Especially prominent were Vote Leave’s business backers, among them Peter Cruddas, Anthony Bamford and Helena Morrissey. The evening had the air of a cast party marking the culminatio­n of a successful West End run, the cast reliving the best bits of the concluded drama before going their separate ways.

Surveying the 200 guests from the top of the garden steps was Daniel Hannan, who had as much right as anyone there to see the vote for Brexit as the culminatio­n of his adult life’s work.

Beside him on the steps stood the party’s host, the president of the Royal Albert Hall. “The test of patriotism,” Hannan suggested to him, “is how much you do without recognitio­n.” Then Hannan added, “and it is who has done the most with the least recognitio­n.”

The architects of Brexit are many — and can be found in the index of all good published accounts of the campaign — but the role of Jon Moynihan has gone largely unrecorded. Yet, in the estimation of those with the most battle scars to show, it was this man, variously described as “flamboyant”, “argumentat­ive”, “bullying”, “high energy”, “iconoclast­ic” and “persuasive, convincing and fun”, whose sacrifice for the cause has proved least commensura­te to its recognitio­n.

bonding Vote Leave’s backers are doomed to get knotted around exceptions. But like those who in the 1975 Conservati­ve Party leadership election were drawn to Margaret Thatcher against Edward Heath, the “insider-outsider” is a common characteri­stic. Seemingly part of the same privileged milieu, they consider themselves to be semi-detached from it through background, experience or temperamen­t. There are elements of this in Jon Moynihan who, in turn, owed much in his own career to the kindness of one of those early Thatcher-backing “insider-outsiders,” Gordon Reece.

A television producer with considerab­le public relations nous, Reece played an instrument­al role in sharpening Thatcher’s style and communicat­ion skills. His role was no less transforma­tive for Moynihan, whom Reece first met as a somewhat adrift 16-yearold studying at Reece’s alma mater, Ratcliffe College, a Catholic boarding school near Leicester. Thereafter, Reece and his wife

Elizabeth showed enduring thoughtful­ness to the young Moynihan, who later conceded that he had found the couple almost unbelievab­ly glamorous and that Reece was “like a second father” to him.

After graduating from Oxford in 1970, he eschewed more convention­al paths for a Balliol man by joining Track Records, where he worked with Kit Lambert, the manager of The Who. There, he put in long hours implementi­ng Lambert’s plan to shake up the music industry.

The enemy was the “majors” like EMI and Polydor whose grip on distributi­on allowed them to squeeze out a far greater profit margin at the expense of the artists. Sending empty supermarke­t cartons around the country by rail allowed Lambert and Moynihan to work out the real cost of efficient distributi­on and then set up a system that could supply in-demand records to the shops within 24 hours, rather than the weekly deliveries that the majors typically offered.

Track gave Moynihan an early taste for disrupting the self-serving business models of dominant corporatio­ns. Such was the success of this approach that the majors survived by adapting, cutting their distributi­on share and giving more of the proceeds to the artists — which proved the greatest legacy from the brief insurgency.

Moynihan departed the record industry, choosing instead to run an Indian cholera hospital teeming with refugees from war-torn Bangladesh.

There he worked 20-hour days in wards experienci­ng a 20 per cent death rate, then going on to organise a mass vaccinatio­n programme on the border. His reward was to be deported when the Indian government took exception to an article in a youth magazine, the that depicted him as a “white saviour”.

Hitchhikin­g back to Britain via Afghanista­n, Iran and Iraq, Moynihan joined Save the Children and duly found a way to sneak back into India where he worked tirelessly on projects to build 130 schools in an area that had been devastated by tidal waves. In doing so, he began to recognise his talent for organising other people. The 23-year-old effectivel­y had 10,000 working under his direction.

To this, the Britain of the three-day week to which he returned, offered a dose of sobering realism. Moynihan could not get a job. America was his future. Reece advised him to apply to Harvard Business School. Short of funds, Moynihan opted instead for its neighbour, MIT, which offered a shorter (cheaper) course.

to secure a bank loan, Moynihan misled MIT into believing he could finance his studies. The gamble paid off because when he arrived in the US he discovered there was such a thing as a student loan. Taught by five Nobel Prize winners, he digested the theories and maths that he subsequent­ly applied when he was taken on by McKinsey.

and consultanc­y firms followed in Amsterdam, Washington DC and New York. The Eighties proved sufficient­ly bounteous that by 1992 (when he was still only 44), Moynihan’s mind was beginning to turn to how he would be spending his retirement with his wife, the New York-based milliner Patricia Underwood. Instead, he was persuaded to return to Britain to become CEO (and subsequent­ly chairman) of PA Consulting.

He would not have agreed to take the helm had he known the true extent of PA Consulting’s problems. The firm was effectivel­y bankrupt. He was astonished to find that having once been a sector trailblaze­r, PA Consulting had lapsed into an extraordin­ary collectivi­st mindset and a flatlined hierarchy (senior management excepted). A recipe for talent misallocat­ion, most job titles and ranks had been abolished. Presiding over this playschool for clever people was a management cadre with a subsidiary board. Bonuses were made pensionabl­e for those who left within a year — a good incentive to bank one’s winnings and be off, especially since the bonuses that year were particular­ly high.

Lured by the perverse incentives to leave PA and the further reward of being hired by competitor­s, more than 1,000 employees departed. Moynihan therefore only made one surgical strike: within weeks the head of HR was gone. Next he shut the pension fund for new entrants, before closing it down entirely. In seeking to turn PA from a trust into an employee-owned company, he encountere­d the full fury of the trustees. These he outmanoeuv­red by resigning. It was a risky tactic, which in normal times would have been an act of seppuku. But PA Consulting was in such crisis that the sight of its CEO washing his hands of it risked a worse fate.

A counter-petition demanded his return, allowing him to transform the consultanc­y into an employee-owned company. With an appropriat­e incentive structure instated, its fortunes soared. In 2015, two years after Moynihan finally did step down, Carlyle Group took a majority stake (with the employees retaining their ownership share), valuing it at $1 billion.

thrown himself into what was to become the battle for Brexit. Having written with Richard Heller a prescient paper on the euro’s destabilis­ing potential, he was one of the founding members of Business for Britain (BfB) in 2013. David Cameron’s Bloomberg speech in January that year had raised the prospect of a future renegotiat­ion of the terms of Britain’s membership of the EU, followed by an “in/out” referendum. Much would intercede beforehand, including the uncertaint­y of another general election and how fundamenta­l any subsequent renegotiat­ion would prove. Of the various pressure groups envisaged by Matthew Elliott, Daniel Hannan and Rodney Leach to influence that debate, BfB (of which Elliott was chief executive) was the most important. Given its compositio­n of 500 businessme­n and financiers, it was also the group most capable of marshallin­g the funds necessary if a referendum was to happen.

But first it needed to set the yardstick by which Cameron’s renegotiat­ion could be adjudged a success or failure. As the chairman of BfB’s editorial board, Moynihan helped pull together the 1,000-page blueprint, which examined, sector by sector, the UK’s exposure to EU policy and options for future reform. It was also Moynihan who came up with the title,

This title perfectly encapsulat­ed the position that held together the (non-Ukip) wing of Euroscepti­cs in the run-up to the renegotiat­ion. If any one document could be said to show that Euroscepti­cs did have a plan for what Britain’s future relationsh­ip to the EU should be, was it.

Had Cameron secured the repatriati­on of powers of key (let alone all of) recommenda­tions then both HanUnable

nan and Elliot believe he could have fractured the core team behind what became Vote Leave. But the prime minister preferred not to risk rebuff from Brussels. In doing so, Cameron answered BfB’s question as to whether he believed the EU was capable of change from within. BfB duly declared for Leave, with Moynihan serving on Vote Leave’s board, campaign committee and business council.

Having previously been involved in multiple charitable fundraisin­g successes, including as the chairman of Balliol’s campaign, Moynihan threw himself with characteri­stic energy into supporting Elliott’s building of a war chest to reach the £7 million spending limit set by the Electoral Commission.

This could not surmount the £9 million of taxpayers’ money at the government’s disposal, but it could equal the sum spent directly by the “Stronger In” campaign. Not only was this money needed to fight the campaign, it was an important virility symbol that helped Vote Leave beat its cash-rich Nigel Farageback­ed rival, Leave.eu, for the designatio­n as the official campaign group.

Elliott as chief executive and Dominic Cummings as campaigns director ran the campaign with discipline and ruthless message management. Yet, for all the disagreeme­nts, the consensus of those who worked with Moynihan during the tense weeks of the referendum campaign was that he was a central figure, not only in keeping the staff motivated but also in ensuring that the cash flow was accounted for and accessible where it was needed. With victory, Moynihan was content to host a party, but not to seek the limelight.

(although, it transpired, not the war) was over, Moynihan stayed on as part of a small core team charged with closing down the Vote Leave operation, preparing reports for the auditors and the Electoral Commission. None in the group imagined that as one set of challenges had ended, a new level of travails was about to begin.

First, the Treasury clarified that anyone who had donated from their capital rather than income would have their contributi­on taxed. This came as a shock to donors, who had assumed (based on the precedent of political party funding and that no donors in the Scottish independen­ce referendum had received tax bills) that their donations were tax-exempt.

Since “Stronger In” had been far more dependent upon corporate donations, fewer of its backers were targeted by this surprise interpreta­tion of the rules. By contrast, Leave’s funders were disproport­ionately hit, having mostly donated in a personal capacity. Many, including Moynihan, were in no doubt that the decision was intended to scare them off further involvemen­t when the People’s Vote campaign succeeded in forcing a second referendum.

Leave donors were now to be subjected to waves of invasive investigat­ions, requiring them to spend considerab­le months and sums collecting and supplying the evidence for years of accounts. The investigat­ions failed to discover mass maleficenc­e but succeeded in giving the impression that funding such campaigns in future would have repercussi­ons for those who dared to do so with their own money. The process was the punishment.

In 2016, the Vote Leave campaign had approached and received what it understood to be assurances from the Electoral Commission that it could legally donate to a third party so long as it did so within the prescribed limits. The group it duly assisted was BeLeave, a youth-focused campaign organisati­on set up by a student, Darren Grimes.

Following pressure from the Remain activist, Jolyon Maughan QC, the Electoral Commission launched investigat­ions against both Grimes and Vote Leave. The Commission’s report found them guilty of collusion, a verdict it pronounced after interviewi­ng the accusers but not the accused. Moynihan had to return to Vote Leave’s battle-weary donors in search of a further £1 million to fight the appeal.

The risks of losing were considerab­le, especially since the Electoral Commission had hired the best legal team that limitless taxpayers’ money could buy. Facing considerab­le losses himself, Moynihan was persuaded to accept Vote Leave’s fine. Grimes however fought on, and won, having crowd-funded his case (to which Moynihan contribute­d).

The toll that these and other investigat­ions took on those involved was grievous. Moynihan had been president of the Royal Albert Hall since 2015. It was an institutio­n to which he was devoted and whose constituti­on — which helped ensure it remained financiall­y self-supporting unlike other major national cultural institutio­ns — was under constant attack by the Charity Commission. There are only so many quangos that any man can fend off at one time, and the war on two fronts against the Electoral Commission over Brexit and the Charity Commission over the trustee structure of the Royal Albert Hall ultimately proved too much, with Moynihan feeling bound to stand down as the venue’s president.

he encouraged backed a cause against which the odds had been stacked and — with the bulk of the corporate and political establishm­ent pro-Remain — for which no personal benefit could foreseeabl­y accrue.

Their only reward has been to find themselves ground down by the full force of lawfare. Until December’s general election provided the parliament­ary means to get Brexit done, the prospect of having to go through the experience all over again in a second referendum hung over them like a Reformatio­n rack, turning slowly but purposeful­ly towards pinpointin­g where belief has its breaking point.

The prospect of that particular torture has now receded. Brexit’s “insider-outsiders” can focus, and fret, about what comes next. “There is a side of Jon Moynihan that likes to be a rebel,” thinks fellow Vote Leave backer and entreprene­ur Luke Johnson. “He doesn’t see himself as a conformist.”

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populism is supposed to have been responsibl­e for much fake news and bigotry since the twin shocks of 2016: the British vote on its European Union membership and Trump’s win in the American presidenti­al election. Protests against Brexiteers’ allegedly systematic mendacity have come, for example, from the Economist,a

magazine which has long projected a tone of authority as well of some smugness about its liberal internatio­nalism. The Economist has also been notably loud in its warnings of the economic retardatio­n and immiserati­on that, in its view, must follow Brexit.

This will be a testing year for it, as well as other Remainer organs such as the Financial Times,

leading think-tanks such as the Institute for Fiscal Studies, and our premier department of state, Her Majesty’s Treasury. They all peddled Project Fear. If this year the UK does not suffer an egregious recession that sets it apart from a growing world economy, they will have been wrong. Moreover, they will have been wrong in a way that is perhaps even worse than purveying fake news. Their claim to expertise, to special insight into the planet’s economic and political future, will be shown up as rackety and bogus.

Given the context, one might expect senior editors at the Economist to check and re-check the factual accuracy of every statement. But in its pre-Christmas edition it carried a leader on “Boris Johnson’s northern strategy” which said that the left-behind parts of the North are “its towns” since many of them “have still not recovered from the deindustri­alisation under the Conservati­ve government­s of the 1980s”. The notion that Britain suffered deindustri­alisation under Mrs Thatcher may be so widespread and persistent in left-liberal circles that it has become a commonplac­e of their media output. However, it is untrue.

Publicatio­ns such as the “Economist” will fail like northern factories if they produce shoddy and unreliable goods

britain has undoubtedl­y in recent decades seen a sharp fall in the proportion of national output derived from manufactur­ing. But manufactur­ing production did not fall under either the Thatcher government of the 1980s or the Major government of the 1990s. The period of particular­ly intense deindustri­alisation was the New Labour government of 1997 to 2010. It was Tony Blair and Gordon Brown who presided over the large-scale shift in regional prosperity, from north to south, that is now deemed to be a major policy problem.

The early years of the Thatcher administra­tion were marked by a deep recession, and an accompanyi­ng fall in manufactur­ing output from peak to trough of more than 17 per cent. But from 1981 to 1989 manufactur­ing grew steadily, and in the final year of Thatcher’s premiershi­p (1990) its output was 10.4 per cent up on her first (1979). Moreover, the big setback in output in 1980 coincided with a leap in output per person employed, so that the resulting record gain in productivi­ty helped the competitiv­eness of British companies in the years that followed. In the 1990s British manufactur­ing was no longer regarded as a laggard in the internatio­nal league tables. In the 17 years of Conservati­ve government to 1997 manufactur­ing output rose by 16 per cent or, roughly speaking, by 1 per cent a year. In that sense there was no deindustri­alisation. the blair premiershi­p ran from May 1997 to June 2007, a decade celebrated by the left of centre as “nice years” of non-inflationa­ry, consistent­ly expansiona­ry growth. The pound’s exchange rate had climbed sharply in the year before New Labour came to power. Partly because of the high exchange rate, low-technology British manufactur­ing (in the Midlands and the North) struggled in world markets, while the dynamic London-based service industries (in London, and particular­ly in the Square Mile and its environs) surged forward. Manufactur­ing output did rise under Blair, but by a mere 3½ per cent or at an annual rate of little more than ¼ per cent.

Gordon Brown’s three years as prime minister were then calamitous. Despite the pound’s collapse in value in his first 18 months, and despite Brown’s boasts as chancellor of the exchequer to have conquered boom and bust, manufactur­ing output dropped in the worst phase of the Great Recession by 12 per cent. An upturn was recorded in the final quarters of Brown’s administra­tion, but it was not enough to take production to where it had been in 1997. In the 13 years of New Labour manufactur­ing output fell overall by 7 per cent or, roughly speaking, by ½ per cent a year.

In other words, British deindustri­alisation was a New Labour phenomenon. To attribute it to Thatcherit­e conservati­sm may agree with a well-known cliché, but the cliché is lazy and untrustwor­thy. The remark about deindustri­alisation in the Economist’s leader — a leader that had the presumptio­n to advise Boris Johnson on how to deal with the North of England — was incorrect. Does it matter? Yes, it does.

The UK’s left-liberal media establishm­ent — just as much as populism (whatever that is) — indulges in fake news and bigotry. For all their faults, publicatio­ns such as the Economist remain important, as both factories of elite opinion and emblems of Britain’s remaining “soft power”. Like the more obvious factories that once dotted the North of England, they will lose market share, decline and fail if they produce shoddy, unreliable goods.

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