Buy your own piece of Americana
such as the fact that Tesco still shares some of the floorspace, so services had to be brought into the building in a way that didn’t have an impact on its offices.
The Hoover was also designed with fully mechanical ventilation in all the rooms, which placed restrictions on what could be done with the original windows. Now complete, it once again looks out on the A40 with pride.
Buildings like the Hoover were often designed for big American companies, and over them hangs a certain sense of ambition and boldness that could be described as Americana. Nearby, on Brentford’s Golden Mile, you can see similar buildings such as the Gillette factory and the Pyrene Fire Extinguisher factory. There are others around the country, sometimes translated into cinema, service station, car showroom or hotel designs, but often in factories and office blocks.
One of the most impressive was Brentford’s Firestone Tyre Factory, also designed by Wallis, Gilbert & Partners. This was demolished over a Bank Holiday weekend in 1980 by developers who discovered it was
The Hoover Building acted as a giant advertisement on the road