Buy your own piece of Amer­i­cana

The Daily Telegraph - Property - - Front Page -

such as the fact that Tesco still shares some of the floorspace, so ser­vices had to be brought into the build­ing in a way that didn’t have an im­pact on its of­fices.

The Hoover was also de­signed with fully me­chan­i­cal ven­ti­la­tion in all the rooms, which placed re­stric­tions on what could be done with the orig­i­nal win­dows. Now com­plete, it once again looks out on the A40 with pride.

Build­ings like the Hoover were of­ten de­signed for big Amer­i­can com­pa­nies, and over them hangs a cer­tain sense of am­bi­tion and bold­ness that could be de­scribed as Amer­i­cana. Nearby, on Brent­ford’s Golden Mile, you can see sim­i­lar build­ings such as the Gil­lette fac­tory and the Pyrene Fire Ex­tin­guisher fac­tory. There are oth­ers around the coun­try, some­times trans­lated into cin­ema, ser­vice sta­tion, car show­room or ho­tel de­signs, but of­ten in fac­to­ries and of­fice blocks.

One of the most im­pres­sive was Brent­ford’s Fire­stone Tyre Fac­tory, also de­signed by Wal­lis, Gil­bert & Part­ners. This was de­mol­ished over a Bank Hol­i­day week­end in 1980 by de­vel­op­ers who dis­cov­ered it was

The Hoover Build­ing acted as a gi­ant ad­ver­tise­ment on the road

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