The Daily Telegraph - Saturday - Review

CABLE CAR, SAN FRANCISCO (1947) BY MAX YAVNO

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Max Yavno (1911-1985) started out taking pictures of New York for use in theatre set design, under Roosevelt’s New Deal. Post-war, he took what he had learned to California, where he photograph­ed life on the streets of San Francisco and Los Angeles, at a time when both cities were enjoying newfound prosperity.

Pictured here are commuters on the Washington-Jackson line of San Francisco’s famous cable car system. The year Yavno took the picture (which features in an exhibition of street photograph­s at the Robert Koch gallery, San Francisco) the mayor had tried to rid the city of these 19thcentur­y relics, but thanks to a celebrity-endorsed campaign and a landslide public vote, he was forced to retain them. Details: kochgaller­y.com

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