The new soap stars that are raising the bar

Bin that plastic bottle of shower gel. The soap bar is back – and better than ever, writes Claire Coleman

Bars of soap are back – and in a big way. Once thought to be old-fashioned, drying and harbourers of germs, we shunned them in favour of shower mousses and liquid soaps.

Now, though, we’ve fallen in love with them all over again. Data from Kantar Worldpanel show that in the year to September 2018, Britons spent £68.3million on barred soaps. That’s up 2.9 per cent on the previous 12 months, confirming market analysis by Mintel in the preceding years.

Part of it is down to environmental concerns. A bar of soap requires minimal packaging and Kantar’s researchers found that almost half of bar soap users say that they avoid products that are harmful to the environment.

But what about the fears that soaps are astringent and unhygienic? Newer formulations no longer dry skin out, while several scientific papers dispute the theory that bars spread germs. Then there’s the luxury factor.

“Bar soaps are now slightly more indulgent than they have been in the past, as there is now a bigger opportunity for a more premium offering,” says Tim Nancholas of Kantar Worldpanel.

He’s not wrong – high-end names such as Sisley, Diptyque and Senteurs d’Orient offer bars costing as much as £33. But good soap doesn’t have to cost the earth – here are some of the best bars for your buck…

BEST FOR AFFORDABLE INDULGENCE

L’Occitane (uk.loccitane. com) has a great range of soaps in some of its most-loved fragrances. The Almond Delicious Soap (£5.50) has flaked almonds to gently exfoliate, while the Verbena Leaf (£5.50) contains citrusy, crushed verbena.

BEST FOR THE FACE

Soap bars destined for the face are more likely to be called cleansing bars these days – presumably in an attempt to distance themselves from drying soaps of old – but they’re a soap bar by any other name. French pharmacy brand La Roche-Posay (laroche-posay.co.uk) has a Lipikar Moisturising Cleansing Bar (£5.50) designed to help improve the barrier function of dry skin.

BEST FOR FRAGRANCE FANS

Le Labo (lelabo fragrances.com) is one of

BEST BUDGET BUY

Made – as you’ll probably remember from those television adverts – with a quarter moisturising cream, Dove’s Beauty Cream Bar isn’t described as a soap, but it is, to all intents and purposes, a soap bar that moisturises while it cleans. Whether you use it on hands, face, or body, it’s famed for leaving skin feeling soft, not taut, and at £1.59 for two bars (Superdrug, and nationwide), it’s definitely the budget buyer’s favourite.

BEST FOR TRADITIONALISTS

With fragrances that date back to the 18th century, Floris (florislondon.com) is one of the UK’s best known, and revered perfumers. Its bar soaps are available in a range of its perfumes, from classics, such as lily of the valley and white rose, through to more modern scents, such as the citrusy Cefiro. All come embossed with a 19th-century design and the royal warrants, so you’ll know you’re in good company.

BEST FOR ALLROUND GOODNESS

Vegan, 97 per cent organic, and wrapped in FSC certified recyclable packaging, the soaps produced by BeCo (betterconsidered.org) sound virtuous, and that’s before you know that they are all made in the UK by a not-for profit social enterprise that helps to create jobs for people who are visually impaired, disabled or disadvantaged. There are three scents – Spring Meadow, Wild Berries and Honey Blossom, and they’re just £3 each. Available in Sainsbury’s, Waitrose and coming soon to Co-op.

BEST FOR YOUR HAIR

Washing your hair with a bar of soap might sound counter-intuitive, but in a bid to go plastic-free, a number of smaller brands have launched shampoos in the form of cubes or bars. The Shine Shampoo Bar (£9.50, shine hairgroup. com) was formulated by a hairdresser with 30 years’ experience who wanted a transportable shampoo – it comes in its own reusable tin – that lathered well and was kind to hair. This smells lovely, leaves hair clean but not stripped, and doesn’t irritate the scalp.