The Daily Telegraph - Saturday - Saturday
Ateh Jewel
Beauty editor and brand founder
Ilove wearing colour. Cooler-toned vibrant pinks, purples and brights make me feel empowered, confident and happy. I’m a real convert to dopamine dressing. It was great to meet Jules and understand more deeply that personality and your emotional response to colour and how you wear it is so important.
If you can believe it, I used to only wear black until the pandemic. It was like an armour to me, and a way to tone myself down. But during lockdown, I thought if all bets are off and if it’s the end of the world, there’s no time to hide any more – if you go out, go out swinging! It’s an attitude I’ve continued ever since.
The impact colour has on my mood and confidence is incredible. I immediately felt slinky and extra in the purple jumper and my pink crown. I felt like my volume had been turned up. As soon as I put on the jumper based on my eye colour, I felt very “meh” – my eye roll was caught on camera! Colour therapy is not only a science but definitely an art and deeply emotional.
I think scientists don’t take into account the huge nuances, personality and skin tones when it comes to colour that only an expert like Jules understands. This was a great experience and has just inspired me to go for it even more, with my beauty products as well as my wardrobe!
STANDISH SAYS
Ateh’s colour theory is cool. She has a blue-based skin tone, and she wows in the dynamic shades of the winter palette. The jewel-toned ruby reds and sapphire blues – along with the coolest, strongest magentas, fuchsia pinks and ultraviolet purples – make her dazzle. Ateh can wear black, white and navy blue as her neutrals, but having morphed out of the black zone a few years ago, she is enjoying expressing herself in the bold colour zone of her winter season. Contrast the eye science suggestion that brown eyes correlate with warm brown clothing: this doesn’t suit her colouring or personality.