Is it OK to…

The Daily Telegraph - Saturday - - COVER STORY -

Be a bit put-off by Waitrose’s Christ­mas ad? The start is promis­ing: a coy young woman and a shy young man ap­proach some mistle­toe (she says, “Shame to waste it”), then some­one shouts

“Turkey’s ready!” and she bolts to­wards the din­ing room leav­ing her suitor, eyes closed and puck­ered up… and it goes on in that vein (she says his name, he lights up, she only wants him to pass the sprouts). The thing is, it’s not funny or ro­man­tic or Christ­massy. He is hu­mil­i­ated and sad, she is care­less and greedy. You end up think­ing, “Oh, NO Christ­mas lunch: it’s a mine­field. Wait till the cook starts cry­ing.” Not good.

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