Moss’s eczema cure claims are snake oil, says NHS chief

THE NHS has accused Kate Moss of “spreading myths and misinformation” with claims her £105 skin oil can cure eczema and other skin conditions.

The 50-year-old said her Golden Nectar skin product had become the first to cure eczema, psoriasis, and a range of other skin conditions. “You put this on and… gone the next day”, she said.

However, the NHS, dermatologists and scientists are all in agreement that there is no cure for eczema or psoriasis, and the claims could land Moss in hot water with the Advertising Standards Agency (ASA).

Prof Sir Stephen Powis, national medical director for the NHS, said influencers selling wellness products without any evidence “had a duty of care to the public” and should “avoid spreading myths and misinformation online”.

He said: “Given clinical evidence is clear that eczema is an incurable condition, I would urge the public to be cautious about using any product such as Golden Nectar skin oil which claims to be a miracle cure.”

He added that people with such skin conditions should “follow clinically led advice on how to manage these conditions which is available via the NHS website.”

Moss had extolled the benefits of using the skin oil made by her beauty brand, Cosmoss, in a online video.

“We didn’t know this when we made it, but since we’ve brought it out, we’ve discovered it’s so healing,” she told fashion writer Alessandra Steinherr.

“I have friends with eczema, and any kind of psoriasis, or any kind of skin bites, spots. You put this on – and gone, the next day.”

The British Association of Dermatologists called Moss’s skincare claims the “stuff of science fiction”. Cosmoss was contacted for comment.