The Daily Telegraph - Sport

England need head of comedy to expose Australian mischief

Ashes hosts’ risible mind games continuall­y got under skin of the tourists who must learn to counter the onslaught next time by firing back their own jokes

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England’s backroom staff is already ample, but room could be made for one more post: a head of comedy, to expose Australia’s relentless mischief and stop Ashes tours being a marathon of reactive PR.

As Jon Ronson explores in his book So You’ve Been Publicly Shamed, forcing people into a cringe position is now easy, and Australia used the tactic mercilessl­y in their 4-0 series win. They were accomplish­ed “shamers”, adapting Steve Waugh’s “mental disintegra­tion” to modern usage, sending denigratio­n viral and making England appear besieged from the moment they stepped off the plane.

Over the five Tests, I kept a mental note of Australian provocatio­ns, which followed a pattern, even if there was probably no individual Machiavell­i in a control centre tossing a Baggy Green cap in the air every time a hit was scored.

Australian propaganda approach). In retrospect, for example, the Jonny Bairstow butt furore should have been laughed out of court, and exposed for what it was: a belated exaggerati­on of a minor bump, channelled through sledging, some of which allegedly became very “personal” from the Australian side (which, in turn, England and Bairstow chose not to expose).

The chronology is instructiv­e, and began with the King of Charm, David Warner, who punched Joe Root in Birmingham’s Walkabout Bar in 2013, claiming England had

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