Club be­gin search for new shirt spon­sor

The Daily Telegraph - Sport - - Sport | Football - By Si­mon Peach

Manch­ester United are in the process of seek­ing a new shirt spon­sor­ship deal.

Chevro­let has been front and cen­tre on the United shirt since 2014 in a Pre­mier League record agree­ment worth around £450mil­lion over the course of the sev­enyear deal.

The Amer­i­can car man­u­fac­turer’s spon­sor­ship ends in 2021 and it is un­der­stood United are speak­ing to a num­ber of com­pa­nies about be­com­ing the next main spon­sor. Chevro­let could yet ex­tend their agree­ment with the Old Traf­ford club, who have had ex­pres­sions of in­ter­est from a va­ri­ety of lead­ing brands, de­spite their cur­rent Pre­mier League strug­gles.

Ed Wood­ward, the club’s ex­ec­u­tive vice-chair­man, re­cently pledged to con­tinue us­ing United’s fi­nan­cial suc­cess to help take the 20-time league cham­pi­ons back to the top of the English game.

“We and our grow­ing global fan base de­mand suc­cess,” he said when an­nounc­ing record rev­enues of £627 mil­lion last month. “Suc­cess means win­ning tro­phies. That tar­get and that stan­dard has never changed for Manch­ester United. The progress we made on the busi­ness side un­der­pins the con­tin­ued in­vest­ment in the football side.”

Liver­pool are hop­ing to strike a kit deal with Nike – worth a pro­jected £80mil­lion a year – which would set a new bench­mark in the Pre­mier League, but the move is be­ing chal­lenged by cur­rent sup­pli­ers New Bal­ance and the dis­pute is due to go to the High Court later this month.

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