Club begin search for new shirt sponsor
Manchester United are in the process of seeking a new shirt sponsorship deal.
Chevrolet has been front and centre on the United shirt since 2014 in a Premier League record agreement worth around £450million over the course of the sevenyear deal.
The American car manufacturer’s sponsorship ends in 2021 and it is understood United are speaking to a number of companies about becoming the next main sponsor. Chevrolet could yet extend their agreement with the Old Trafford club, who have had expressions of interest from a variety of leading brands, despite their current Premier League struggles.
Ed Woodward, the club’s executive vice-chairman, recently pledged to continue using United’s financial success to help take the 20-time league champions back to the top of the English game.
“We and our growing global fan base demand success,” he said when announcing record revenues of £627 million last month. “Success means winning trophies. That target and that standard has never changed for Manchester United. The progress we made on the business side underpins the continued investment in the football side.”
Liverpool are hoping to strike a kit deal with Nike – worth a projected £80million a year – which would set a new benchmark in the Premier League, but the move is being challenged by current suppliers New Balance and the dispute is due to go to the High Court later this month.