Why we love… Vetements
Generic name, relatively anonymous designers, and nondescript designs: you’d almost think Vetements (available at matchesfashion.com) didn’t want to be noticed. The Parisbased brand’s cover was blown, however, by Jared Leto and Kanye West turning up to Le Depot, a famous Parisian gay club, to witness the a/w15 show. Headed by Demna Gvasalia, a Louis Vuitton and Martin Margiela acolyte, the design collective has basics including a bomber jacket and a sweatshirt, plus a police name tag, a football scarf and a diamanté cuff. The models looked like street kids who fill bus shelters, all with an air of unstudied cool thanks to body-swamping trenches and padded coats; grey hoodies worn under longline gingham; gargantuan sweaters; and chiffon dresses worn with marigoldyellow gloves. Gvasalia cited ‘supermarket clothes’ as inspiration. If only our local Tesco stocked such insouciant threads.