Why we love… Vete­ments

The Daily Telegraph - Telegraph Fashion - - THE INSIDER’S GUIDE - Ellie Pithers

Generic name, rel­a­tively anony­mous de­sign­ers, and non­de­script de­signs: you’d al­most think Vete­ments (avail­able at match­es­fash­ion.com) didn’t want to be no­ticed. The Paris­based brand’s cover was blown, how­ever, by Jared Leto and Kanye West turn­ing up to Le De­pot, a fa­mous Parisian gay club, to wit­ness the a/w15 show. Headed by Demna Gvasalia, a Louis Vuit­ton and Martin Margiela acolyte, the design col­lec­tive has ba­sics in­clud­ing a bomber jacket and a sweat­shirt, plus a po­lice name tag, a foot­ball scarf and a dia­manté cuff. The mod­els looked like street kids who fill bus shel­ters, all with an air of un­stud­ied cool thanks to body-swamp­ing trenches and padded coats; grey hood­ies worn un­der long­line gingham; gar­gan­tuan sweaters; and chif­fon dresses worn with marigoldyel­low gloves. Gvasalia cited ‘su­per­mar­ket clothes’ as in­spi­ra­tion. If only our lo­cal Tesco stocked such in­sou­ciant threads.

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