Why we love… Molly God­dard

The Daily Telegraph - Telegraph Fashion - - THE INSIDER’S GUIDE - Tam­sin Blan­chard

Molly God­dard is the Smock Princess. She has loved the vo­lu­mi­nous style since she was a lit­tle girl and her mother (a set de­signer; her fa­ther is a graphic de­signer) made them for her. She has kept them and they now hang around her stu­dio as in­spi­ra­tion. ‘I was still try­ing to squeeze into the old ones from when I was lit­tle when I was 15,’ she said a few days af­ter she fin­ished in­stalling her win­dows at Dover Street Mar­ket this sum­mer – an hon­our be­stowed by the store’s founder, Rei Kawakubo, on the de­sign­ers she deems most orig­i­nal.

The win­dow – a very au­then­ti­clook­ing sec­tion of an ar tist’s stu­dio – was a con­tin­u­a­tion of God­dard’s Lon­don Fash­ion Week show. For that she recre­ated a life-draw­ing class us­ing as fash­ion mod­els friends and art stu­dents who stu­diously ig­nored the au­di­ence walk­ing be­tween their easels tak­ing pho­to­graphs and ad­mir­ing the clothes up close. It was one of the most In­sta­grammed shows of the week. God­dard has been cho­sen for BFC spon­sor­ship for her pre­sen­ta­tion for s/s16.

The ar tists were dressed as all artists should be, in a won­drous ar­ray of smocks – made from or­ganza in dusty pink or dusky grey, sheer and saucy in black, or long and aus­tere in in­dus­trial ny­lon with open apron backs. Most of the col­lec­tion is made at God­dard’s stu­dio, where she can re­duce 10 me­tres of fab­ric to a length of just one me­tre us­ing her 1950s smock­ing ma­chines. The styling and cast­ing was done by her sis­ter, Alice, who will no doubt en­joy wear­ing the shrimp-pink der­rière-skim­ming Alice smock this au­tumn.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.