BREATH OF FRESH AIR

Win­ter fash­ion that will lift your mood

The Daily Telegraph - Telegraph Magazine - - FRONT PAGE - By Vic­to­ria Moss

Orig­i­nally con­ceived for fancy folk head­ing of for win­ter sun, re­sort col­lec­tions have grown into the fash­ion industry’s big earner. While they are still an­gled to­wards warmer weather, they also ofer a more wear­able – and of­ten lower priced – al­ter­na­tive to the main au­tumn/win­ter and sum­mer sea­sons. Th­ese col­lec­tions sit in store the longest (from now un­til the sales next June), and so are re­spon­si­ble for the big­gest slice of any re­tailer’s tak­ings.

Holly Rus­sell, se­nior buyer at Net-a-porter, ex­plains, ‘Re­sort has be­come a very im­por­tant sea­son and de­sign­ers use this time to rein­ter­pret their cre­ative vi­sion in more wear­able ways or to ex­per­i­ment with new ideas.’

Mean­while, on­line shop­ping has also meant that de­sign­ers need to cater to an in­creas­ing num­ber of cli­mates – it’s al­ways sum­mer some­where. Av­enue 32’s CEO Roberta Ben­teler says, ‘With global cus­tomers ex­pe­ri­enc­ing warm weather all year round, we see high de­mand for re­sort wear, re­sult­ing in it ac­count­ing for the ma­jor­ity [typ­i­cally 60 per cent] of our [an­nual] buy.’ As ever, the high street isn’t miss­ing a trick either – both Top­shop Unique and Whis­tles now have ded­i­cated re­sort col­lec­tions. Take our tour of the treats on ofer …

Furry boots and win­ter wool­lies are all very well, but if you’re al­ready crav­ing a splash of colour and a breath of spring air, here’s some good news. You can start shop­ping the new sea­son – right now.

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