Make a million from eyebrows. By Shavata Singh
was waxing the legs of a customer at the Mayfair beauty salon where I worked when I noticed her eyebrows – they were in desperate need of a reshape. I toyed with telling her and eventually plucked up the courage. I think I said, ‘You know, we need to sort out your eyebrows too.’ Later I found out she worked at Vogue. And she was so impressed that she
Iwrote an article about me. I was a qualifed beauty therapist and had been working at that salon for 10 years, shaping eyebrows for typically fve people each day. But after that article in Vogue the phones were ringing of the hook – I had about 20 clients a day.
I decided to produce my own eyebrow stencil kit. It launched in Space NK and did phenomenally well, so I launched a pair of tweezers next. Success snowballed, and one day a Harrods executive phoned me and asked if I’d like to open a brow bar there. I was delighted. I told my mum and the frst thing she said was, ‘You’ll never make money just doing eyebrows.’
But she was wrong. Nine years later my turnover was almost £1 millon. Even so, it had been a huge leap of Shavata Singh in one of
her 15 shops. faith. I’m not a business woman and I don’t have a business degree but I made it happen, often working six days a week.
However, it came as a huge blow when Harrods told me they were taking back the concession. I think they thought they could make more money if they ran it themselves. I walked out of the meeting and thought, I’ll show you.
I decided to open my own brow bar and found a shop around the corner from Harrods on Beauchamp Place. It did tremendously well, and today I own 15 brow bars that take £4 million a year.
I still work on the shop foor twice a week, and have three clients who have been with me from the start of my career. I’ve even done the eyebrows of three generations of the same family, and one woman brought in her daughter when she was nine – she has now grown up and brings in her own girl.
A client once told me that, in life, you will constantly be juggling balls and occasionally you will drop one. I’ve learnt that the solution is always to pick up that ball and start juggling again.