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Make a mil­lion from eye­brows. By Sha­vata Singh

The Daily Telegraph - Telegraph Magazine - - WILDLIFE -

was wax­ing the legs of a cus­tomer at the May­fair beauty sa­lon where I worked when I no­ticed her eye­brows – they were in des­per­ate need of a re­shape. I toyed with telling her and even­tu­ally plucked up the courage. I think I said, ‘You know, we need to sort out your eye­brows too.’ Later I found out she worked at Vogue. And she was so im­pressed that she

Iwrote an ar­ti­cle about me. I was a qual­ifed beauty ther­a­pist and had been work­ing at that sa­lon for 10 years, shap­ing eye­brows for typ­i­cally fve peo­ple each day. But af­ter that ar­ti­cle in Vogue the phones were ring­ing of the hook – I had about 20 clients a day.

I de­cided to pro­duce my own eye­brow sten­cil kit. It launched in Space NK and did phe­nom­e­nally well, so I launched a pair of tweez­ers next. Suc­cess snow­balled, and one day a Har­rods ex­ec­u­tive phoned me and asked if I’d like to open a brow bar there. I was de­lighted. I told my mum and the frst thing she said was, ‘You’ll never make money just do­ing eye­brows.’

But she was wrong. Nine years later my turnover was al­most £1 mil­lon. Even so, it had been a huge leap of Sha­vata Singh in one of

her 15 shops. faith. I’m not a busi­ness woman and I don’t have a busi­ness de­gree but I made it hap­pen, of­ten work­ing six days a week.

How­ever, it came as a huge blow when Har­rods told me they were tak­ing back the con­ces­sion. I think they thought they could make more money if they ran it them­selves. I walked out of the meet­ing and thought, I’ll show you.

I de­cided to open my own brow bar and found a shop around the cor­ner from Har­rods on Beauchamp Place. It did tremen­dously well, and to­day I own 15 brow bars that take £4 mil­lion a year.

I still work on the shop foor twice a week, and have three clients who have been with me from the start of my ca­reer. I’ve even done the eye­brows of three gen­er­a­tions of the same fam­ily, and one woman brought in her daugh­ter when she was nine – she has now grown up and brings in her own girl.

A client once told me that, in life, you will con­stantly be jug­gling balls and oc­ca­sion­ally you will drop one. I’ve learnt that the so­lu­tion is al­ways to pick up that ball and start jug­gling again.

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