What a man

The Daily Telegraph - Telegraph Magazine - - NOTEBOOK -

Sørensen is turn­ing the menswear mar­ket on its head. The la­bel’s col­lec­tion, split into six ‘archetypes’ (driver, en­gi­neer, painter, dancer, butcher, ofcer), ser­vices the vary­ing needs of the mod­ern man. Each piece has a hint of an archetype to it: the Ofcer shirt is based on a clas­sic, crisp Ox­ford shirt – bor­der­ing on smart – with a close ft and a gen­tly clipped, nar­row col­lar; while the en­gi­neer is catered for with a se­ries of util­i­tar­ian round-neck tees. The brain­child of Wayne Sørensen, former de­sign direc­tor of Or­lebar Brown, the brand will be a favourite among cre­ative types and natty dressers in no time. From £60 for a T-shirt, stu­diosorense­n.com.

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