Splashing out

Stylish trunks to get you noticed on the beach

This mont h sees t he launch of Frescobol Carioca’s new flagship store i n London’s Not t i ng Hill. The br a nd i s s omet h i ng of a ma in s t ay among those who spend their summers fl i t t i ng be t ween Cop ac ab a n a a nd Cannes, founded as it was out of a passion for the Brazilian way of life. The new space will host the brand’s vibrant swim shorts, alongside seaside accessor ies, t he highlight of which a re it s handmade, polished wood beach bats. Shorts, £145, frescobolcarioca.com.

209 Mare

How to cover up when those thunderous tropical clouds roll in? The womenswear market may be saturated with kaf tans and floaty throw-ons to complement a beach look, but now the men’s desig ners are muscling in and offering something a bit more substantial than a crumpled linen shir t. New Monaco-based brand 209 Mare takes its cue from the glamour of the 1920s French Riviera in creating a collection of water-resistant jacket-robe hybrids that are smart enough to carry you to the starched tablecloths of the beach bar without looking out of place. Beach blazer, £800, 209mare.com.

Marks & spencer

The h ig h-s tr e et f avou r ite ha s enlisted photog rapher Tommy Clarke to transpose his arresting aerial shots on to its trunks. After all, summer swimwear wouldn’t be complete without pict ures of a zure bays, bobbing boats and St Tropez marinas. Pr ices from £9.50, Marks & Spencer (marks andspencer.com).

beaufort & blake

What began life as a dress shir tmaker has blossomed into a fully formed lifestyle brand. Yes, this summer Brit ish label Beaufor t & Blake is debut ing a range of swimwear to sit alongside its men’s shirting and accessor ies. The t r unks t a ke a decided ly maximalist approach to beach lounging, with vivid prints depicting pranci ng se a hor se s, ba sk i ng rh i nos a nd de s e r t c a mel s . Who ne ed s bl a c k budgie-smugglers anyway? From £59, beaufortandblake.com.