Tast­ing notes

Has an in­ven­tor made the eco-un­friendly plas­tic bot­tle ob­so­lete?

The Daily Telegraph - Telegraph Magazine - - Contents - Amy Bryant

An eco-friendly al­ter­na­tive to plas­tic bot­tles

ON THE DAY news­pa­pers re­ported that a plas­tic bag had been found at the bot­tom of the Mar­i­ana Trench – 36,000ft be­low the sur­face of the Pa­cific Ocean, and the fur­thest down of count­less pieces of man-made de­bris lit­ter­ing the world’s deep­est ocean trench – I spoke to James Longcroft, the cre­ator of a wa­ter bot­tle that, when its user is done with it, will leave no long-term trace on the en­vi­ron­ment. The deep-wa­ter car­rier is yet an­other shock­ing ex­am­ple, he says, of the global plas­tic prob­lem – ‘but plas­tic it­self isn’t bad’, he stresses. ‘It sim­ply does its job too well, and it’s up to us to do some­thing with it af­ter we’re fin­ished with it.’

Longcroft founded Choose Wa­ter two years ago, sell­ing bot­tled wa­ter and do­nat­ing all prof­its to the char­ity Wa­ter for Africa. But the ves­sels them­selves were a stick­ing point. ‘Plas­tic bot­tles crop up ev­ery­where, even where you don’t ex­pect to see them,’ he says. So Longcroft de­vel­oped a re­place­ment, its outer cas­ing made from used pa­per do­nated by busi­nesses (shred­ded, de-inked and cleaned), and its 100-per-cent-nat­u­ral, biodegrad­able wa­ter­proof liner made us­ing a se­cret for­mula, with the patent pend­ing.

Af­ter a year’s work, the bot­tle is now a fully func­tional pro­to­type. A crowd­fund­ing cam­paign in May reached its tar­get of £25,000 within 50 hours. ‘That gets us enough for base-level man­u­fac­tur­ing,’ says Longcroft; ad­di­tional funds raised will fur­ther help the pro­duc­tion process. Dur­ing re­cent pro­mo­tional pho­tog­ra­phy for the project, Longcroft found him­self in the Thames, ‘with plas­tic bot­tles float­ing by’. His ver­sion can’t hit shelves fast enough. ch2oose.co.uk

Non-biodegrad­able ma­te­ri­als find their way into oceans and rivers

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.