SUITS YOU? DANIELLE DEMETRIOU PUTS THE ZOZO THROUGH ITS PACES…

The Daily Telegraph - Telegraph Magazine - - Charmed Life -

As some­one who has avoided skintight clothes since my child­hood bal­let classes, the idea of putting on a clingy polka-dot Zo­zo­suit doesn’t ex­actly ap­peal. But as I un­wrap it from its plas­tic pack­ag­ing (just the right size to fit through a let­ter­box), I’m struck by how soft and light it feels. It’s sur­pris­ingly easy to squeeze into.

First I pull on the leg­gings, which reach about half way down my feet and have cut-out heel holes, and then the crew-neck top, which has thumb holes. The ef­fect doesn’t fill me with joy – it clings un­for­giv­ingly to my post-ba­bies body – but thank­fully it’s not de­signed to be worn in pub­lic, just for tak­ing mea­sure­ments at home.

To take the mea­sure­ments, I open the Zozo app, which I’ve down­loaded on to my smart­phone. Then I place my phone on a card­board stand (which comes with the Zo­zo­suit), and put it on a ta­ble that’s roughly waist height , about 20cm away from the ta­ble edge. As soon as the sen­sors clock me, a voice from the app kicks in and po­litely asks me to step to the left a bit, then to the right, un­til I’m stand­ing in the cor­rect spot ready to be mea­sured.

Next, I do a twirl in a series of tiny steps as the voice counts from one to 12 and the cam­era takes pho­tos. Af­ter­wards, my mea­sure­ments ap­pear on my screen, ac­com­pa­nied by a graph com­par­ing them with the Ja­pa­nese av­er­ages. I find my neck cir­cum­fer­ence is 1.7cm big­ger than the Ja­pa­nese av­er­age. One of Maezawa’s team diplo­mat­i­cally points out: ‘But your legs are a bit longer than av­er­age.’

A few clicks later, I’ve or­dered a crew­neck T-shirt and slim­line jeans (pay­ing a lit­tle ex­tra – about £6 – for fast-track de­liv­ery). A par­cel ar­rives on my Tokyo doorstep in less than 24 hours. To­tal cost? Just un­der £40 (5,870 yen).

The T-shirt fits well, nei­ther too tight nor overly baggy. My dark-blue jeans are sur­pris­ingly stylish – but also a lit­tle loose around the waist. I de­lib­er­ately tried not to hold my tummy in dur­ing the pic­tures in case the cloth­ing was made too tight, but per­haps I re­laxed too much. The leg length, how­ever, is spot-on, par­tic­u­larly refreshing given that I’m only about 5ft and of­ten strug­gle to find trousers that fit well in the UK. And best of all? The jeans look so much bet­ter than the Zo­zo­suit.

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