SUITS YOU? DANIELLE DEMETRIOU PUTS THE ZOZO THROUGH ITS PACES…
As someone who has avoided skintight clothes since my childhood ballet classes, the idea of putting on a clingy polka-dot Zozosuit doesn’t exactly appeal. But as I unwrap it from its plastic packaging (just the right size to fit through a letterbox), I’m struck by how soft and light it feels. It’s surprisingly easy to squeeze into.
First I pull on the leggings, which reach about half way down my feet and have cut-out heel holes, and then the crew-neck top, which has thumb holes. The effect doesn’t fill me with joy – it clings unforgivingly to my post-babies body – but thankfully it’s not designed to be worn in public, just for taking measurements at home.
To take the measurements, I open the Zozo app, which I’ve downloaded on to my smartphone. Then I place my phone on a cardboard stand (which comes with the Zozosuit), and put it on a table that’s roughly waist height , about 20cm away from the table edge. As soon as the sensors clock me, a voice from the app kicks in and politely asks me to step to the left a bit, then to the right, until I’m standing in the correct spot ready to be measured.
Next, I do a twirl in a series of tiny steps as the voice counts from one to 12 and the camera takes photos. Afterwards, my measurements appear on my screen, accompanied by a graph comparing them with the Japanese averages. I find my neck circumference is 1.7cm bigger than the Japanese average. One of Maezawa’s team diplomatically points out: ‘But your legs are a bit longer than average.’
A few clicks later, I’ve ordered a crewneck T-shirt and slimline jeans (paying a little extra – about £6 – for fast-track delivery). A parcel arrives on my Tokyo doorstep in less than 24 hours. Total cost? Just under £40 (5,870 yen).
The T-shirt fits well, neither too tight nor overly baggy. My dark-blue jeans are surprisingly stylish – but also a little loose around the waist. I deliberately tried not to hold my tummy in during the pictures in case the clothing was made too tight, but perhaps I relaxed too much. The leg length, however, is spot-on, particularly refreshing given that I’m only about 5ft and often struggle to find trousers that fit well in the UK. And best of all? The jeans look so much better than the Zozosuit.