House style Get the members’ club look

How to get the look of the fashion crowd’s favourite haunts

WHEN SOHO HOME – the retail arm of the members’ club group Soho House – launched in 2016, it was a shrewd move. There was, and still is, much demand for the clubs’ ‘look’, which became shoppable via a range of battered leather armchairs, velvet sofas, statement lighting and cut-crystal barware. Its latest collection, available from Tuesday, is another canny manoeuvre: named First Home, it has all the ingredients needed to build an interior from scratch, and is targeting young couples starting out.

Given Soho House’s connection with a certain royal couple about to move into their own first family home (the group’s former head of design, Vicky Charles, is reportedly hard at work on the interior of Frogmore Cottage for the Duke and Duchess of Sussex), the timing couldn’t be better. The key pieces embody the relaxed yet luxurious aesthetic for which the clubs, popular with fashion designers such as Victoria Beckham and Stella Mccartney, are known, including linen sofas, velvet armchairs, chunky wooden chests and jute rugs.

According to Soho Home’s creative director, Siobhan Farley, the collection is a simple way to create a stylish base on which to build over time. As a start, she suggests buying sofas and armchairs in plain fabrics, and adding interest with patterned accessories. ‘Using tranquil, tonal colours and keeping the walls and floors calm and easy to add colour to allows freedom to mix things up along the way. Having a larger item in a neutral fabric gives you the choice of swapping in colourful cushions or rugs when you feel like a change, without making a large investment each time.’ Any of the pieces would also slot into an existing room: most are fairly understated, so they will work with other styles with ease.

Farley also offers tips for buyers on a budget (not, admittedly, something that should trouble the Sussexes), such as layering several small rugs rather than splashing out on one big one, and scouring flea markets for artworks. The collection’s accessories include planters and pots by ceramicist Ella Hookway, which will no doubt appeal to millennials, being perfect for styling up house plants. These, Farley says, are ‘great for filling an empty corner, brightening up a dining table, and bringing a room to life’. sohohome.com

AbovePieces from Soho Home’s First Home collection, including the Nuno threeseater sofa, £1,985, Apex floor lamp, £145, Helios coffee table, £995, and Ines rug, from £695