The Daily Telegraph - Saturday - The Telegraph Magazine
HOW KARL CHANGED THE WORLD OF FASHION
He made athleisure luxe
The overarching style theme of the early 2010s was athleisure and the radical acceptance of trainers, sweatshirts and tracksuits as It items. It’s a look Lagerfeld – despite once declaring ‘sweatpants are a sign
He introduced the mega fashionshow spectacle
Supermarkets, feminist protests, catwalks across the Trevi Fountain, clouds, airports, forests… Lagerfeld’s show sets are the stuff of legend. Although they were amped up to their most awe-inspiring and Instagram-friendly levels in recent years, this was a favourite trick as far back as his first stint at Chloé in the 1960s and ’70s. of defeat, you lost control… so you bought some sweatpants’ – backed, most notably when he sent model of the moment Cara Delevingne down his autumn/winter 2014-15 Chanel catwalk in tweed trainers and pink leggings. But it wasn’t his first time: in 1984 he created Chanel hockey jumpers.
He was an It-girl-maker
Lagerfeld was an icon in his own right, but he also recognised the power of a fabulous muse to sit on front rows, accompany him to take his bow at the end of a show and appear in his campaigns. From Stella Tennant and Claudia Schiffer to Willow Smith, Lily Allen and Keira Knightley, Lagerfeld enlisted some of the biggest names of the past 40 years.
He made accessories a talking point
Pearl-encrusted glasses, monogrammed braces, milk-carton bags… Lagerfeld’s eye for a weird accessory was unsurpassed. In 2014, Fendi’s bag bug made its debut – a fuzzy version of Lagerfeld, with leather tie and stiff white shirt collar.
He pioneered the designer/high street collaboration
The annual H&M designer collaboration has become a muchhyped, familiar fixture, but it was a revolutionary move when Lagerfeld decided to unite the worlds of luxury and high street for the first-ever partnership in 2004. ‘We’ve never seen anything like it,’ said an H&M spokesman after the one-off collection, which included a T-shirt bearing Lagerfeld’s silhouette, sold out in 25 minutes.
He took logomania mainstream
While plenty of labels have made their insignia recognisable, none has been quite as successful as Lagerfeld with Chanel’s interlocked ‘CC’, the last letter in elegance since he revived it in the 1980s. More recently he did the same with Fendi – see Gigi Hadid in graphic ‘F’ blazers, T-shirts and bomber jackets.