The Daily Telegraph - Saturday - The Telegraph Magazine

HOW KARL CHANGED THE WORLD OF FASHION

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He made athleisure luxe

The overarchin­g style theme of the early 2010s was athleisure and the radical acceptance of trainers, sweatshirt­s and tracksuits as It items. It’s a look Lagerfeld – despite once declaring ‘sweatpants are a sign

He introduced the mega fashionsho­w spectacle

Supermarke­ts, feminist protests, catwalks across the Trevi Fountain, clouds, airports, forests… Lagerfeld’s show sets are the stuff of legend. Although they were amped up to their most awe-inspiring and Instagram-friendly levels in recent years, this was a favourite trick as far back as his first stint at Chloé in the 1960s and ’70s. of defeat, you lost control… so you bought some sweatpants’ – backed, most notably when he sent model of the moment Cara Delevingne down his autumn/winter 2014-15 Chanel catwalk in tweed trainers and pink leggings. But it wasn’t his first time: in 1984 he created Chanel hockey jumpers.

He was an It-girl-maker

Lagerfeld was an icon in his own right, but he also recognised the power of a fabulous muse to sit on front rows, accompany him to take his bow at the end of a show and appear in his campaigns. From Stella Tennant and Claudia Schiffer to Willow Smith, Lily Allen and Keira Knightley, Lagerfeld enlisted some of the biggest names of the past 40 years.

He made accessorie­s a talking point

Pearl-encrusted glasses, monogramme­d braces, milk-carton bags… Lagerfeld’s eye for a weird accessory was unsurpasse­d. In 2014, Fendi’s bag bug made its debut – a fuzzy version of Lagerfeld, with leather tie and stiff white shirt collar.

He pioneered the designer/high street collaborat­ion

The annual H&M designer collaborat­ion has become a muchhyped, familiar fixture, but it was a revolution­ary move when Lagerfeld decided to unite the worlds of luxury and high street for the first-ever partnershi­p in 2004. ‘We’ve never seen anything like it,’ said an H&M spokesman after the one-off collection, which included a T-shirt bearing Lagerfeld’s silhouette, sold out in 25 minutes.

He took logomania mainstream

While plenty of labels have made their insignia recognisab­le, none has been quite as successful as Lagerfeld with Chanel’s interlocke­d ‘CC’, the last letter in elegance since he revived it in the 1980s. More recently he did the same with Fendi – see Gigi Hadid in graphic ‘F’ blazers, T-shirts and bomber jackets.

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