Spring clean­ing goes luxe

So long Mr Mus­cle – the new house­hold prod­ucts work hard and look good

The Daily Telegraph - Telegraph Magazine - - Content - Jes­sica Doyle

OF ALL THE TRENDS to hit home­ware so far this year, clean­ing is one of the most sur­pris­ing. So­cial-me­dia stars such as Mrs Hinch have amassed mil­lions of fol­low­ers who tune in to watch videos of them clean­ing their homes. And for those who need more mo­ti­va­tion to do the same, sev­eral brands are of­fer­ing clean­ing prod­ucts with nat­u­ral, toxin-free for­mu­la­tions in stylish bot­tles de­signed to be dis­played.

Fra­grance brand Ash­ley & Co, founded by New Zealan­der Jackie Ash­ley, ar­rived in the UK ear­lier this year with a range of prod­ucts that al­low you to layer your cho­sen fra­grance around the house in can­dles and dif­fusers, as well as soap, body lo­tion and hair prod­ucts. Next up are sur­face clean­ers and wash­ing-up liq­uid with scents such as kaf­fir lime and cin­na­mon, in chic, re­fill­able bot­tles.

Here in the UK, Bella and Ross Mid­dle­ton re­cently launched Nor­folk Nat­u­ral Liv­ing, sell­ing nat­u­ral laun­dry and clean­ing prod­ucts, as well as hand care and pet sham­poo, in­spired by the laven­der fields around their home – all in min­i­mal­ist, mono­chrome pack­ag­ing.

Tak­ing a rather more max­i­mal­ist ap­proach, eco-friendly brand Method has teamed up with artist Morag My­er­scough on brightly coloured, geo­met­ric-pat­terned bot­tles for its new wa­ter­melon-scented range of prod­ucts. Mean­while, the Na­tional Trust’s House­keep­ing range in­cludes laven­der laun­dry liq­uid, mint sur­face spray and cit­rus wash­ing-up liq­uid, plus wooden brushes and or­ganic-cot­ton cloths to help you do the chores in style.

Clock­wisefrom left The House­keep­ing range (na­tion­al­trust.org. uk); Wash­ing-up Liq­uid, £3, Method (na­tion­wide); Mar­ble Cleaner, £12, Nor­folk Nat­u­ral Liv­ing (nor­folk nat­u­ral­liv­ing.com); Sur­face Cleaner, £16, Ash­ley & Co (sel­fridges.com)

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