Spring cleaning goes luxe

So long Mr Muscle – the new household products work hard and look good

OF ALL THE TRENDS to hit homeware so far this year, cleaning is one of the most surprising. Social-media stars such as Mrs Hinch have amassed millions of followers who tune in to watch videos of them cleaning their homes. And for those who need more motivation to do the same, several brands are offering cleaning products with natural, toxin-free formulations in stylish bottles designed to be displayed.

Fragrance brand Ashley & Co, founded by New Zealander Jackie Ashley, arrived in the UK earlier this year with a range of products that allow you to layer your chosen fragrance around the house in candles and diffusers, as well as soap, body lotion and hair products. Next up are surface cleaners and washing-up liquid with scents such as kaffir lime and cinnamon, in chic, refillable bottles.

Here in the UK, Bella and Ross Middleton recently launched Norfolk Natural Living, selling natural laundry and cleaning products, as well as hand care and pet shampoo, inspired by the lavender fields around their home – all in minimalist, monochrome packaging.

Taking a rather more maximalist approach, eco-friendly brand Method has teamed up with artist Morag Myerscough on brightly coloured, geometric-patterned bottles for its new watermelon-scented range of products. Meanwhile, the National Trust’s Housekeeping range includes lavender laundry liquid, mint surface spray and citrus washing-up liquid, plus wooden brushes and organic-cotton cloths to help you do the chores in style.

Clockwisefrom left The Housekeeping range (nationaltrust.org. uk); Washing-up Liquid, £3, Method (nationwide); Marble Cleaner, £12, Norfolk Natural Living (norfolk naturalliving.com); Surface Cleaner, £16, Ashley & Co (selfridges.com)