The Daily Telegraph - Telegraph Magazine

William weighs in: Insta-scran


Gousto, pausing from mailing out recipe boxes, has been rooting round Instagram to discover the most popular food posts. On top is pizza with 37.9 million posts, pipping hamburgers (35 million) and sushi (23.6 million). Apart from feeling for the intern tasked with this job, one wonders what the most Instagramm­ed British food would be. Alas there is no discernibl­e result, Britain’s food influencer­s clearly being too busy taking selfies to snap Yorkshire puds.

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